基于感性工学的包装精准化设计研究
发布时间：2018-07-17 20:17
【摘要】：随着社会的发展,人们对个性的追求越来越狂热,产品差异化已成为在市场中立足的基本条件。为了适应这个发展趋势,本文着力研究如何提高包装设计效率,降低设计成本,满足客户需求。具体而言,本文的研究目的有两个：一是为产品量身定做包装,使产品包装的文化、造型、装潢等元素均得到精准表达,提升产品档次。二是在包装设计的每个细节中实现质量的精准控制,缩减所耗人力物力,最大限度地发挥包装功能,引领未来包装可持续发展的方向。为了实现这些目的,本文应用感性工学原理,捕捉消费者对产品与包装的感受,用于包装感性精准化设计。在研究过程中,本文应用的方法主要有五种：一是调查统计法,它是感性工学研究的基础。二是词义量化整合法,它是包装情感化设计的核心方法。三是概念拆解交融法,它可把目标转译成具体的参数与细节。四是人工神经网络,它由人工构造并具有预测功能。五是矩阵对比分析法,通过顾客需求与包装技术特性进行对照分析。此外,本文还应用了眼动技术分析法、罗克奇价值观调查表、预测反馈归一法、KJ法等相关的多种精准化设计方法,它们在研究中发挥了巨大的作用。在以上方法的应用中,本文完成了既定的研究内容,取得了3方面的创新性成果。1.提出并研究了包装感性精准化设计的理念,丰富了现代包装设计方法。本文在个性化定制与多向化信息交流的技术背景下,在产品、包装、用户一体化的“产品同心圆”中,结合感性工学与精准化设计的理论基础,提出了包装感性精准化设计的理念,并对其技术内涵、应用方法等核心理论进行了阐述,同时也提供了大量的实例来验证这些理论与方法,形成了可供借鉴的详细操作指引,这些研究为新形势下包装设计的发展提供了多种思路。2.建立了茶叶包装感性词汇库与控制指标,对茶叶包装实施了精准化设计。感性词汇的建立与控制指标的设定是包装感性精准化设计的必备前提,是本文所做的重要工作。本文所收集的词汇与建立的指标是在茶叶包装设计中切实可用的最新资料,包括包装文化、审美方向、材料描述、造型数据、色彩量化、图文信息、版面设计等大量内容,使包装感性精准化设计在全过程的实施中具有丰富而准确的参考数据。在这些数据的支持下,本文实现了对包装材料的精准分析与选择,完成了包装造型的精准描述,提出了新的“感性意象坐标对照法”,对包装中的图文元素进行了细化分析并最终实现了包装构图的精准化。这些数据与案例不但可在茶叶包装精准化设计中应用,也可在其它学科领域的研究中借鉴和使用。3.在包装感性评价中提出了三种方法,建立了评价信息反馈机制。设计评价是包装感性精准化设计的最后一步,也是体现设计效果的重要指标。本文首先从消费者与设计师感性模型的匹配中进行包装评价,并利用质量功能屋的各类矩阵从包装的消费者需求、技术特性、市场状况、技术竞争等多个方面对包装设计的效果进行评价,最后还利用先进的心理学测量工具——眼动仪对包装的设计效果进行全方位的测评。同时还在评价信息的反馈与吸收机制方面进行了初探,这些研究成果能在包装情感化设计过程中应对不断变化的情感信息,在后续发展方面也具有升级和调整的空间。通过研究,本文以茶叶包装为例,成功地提出了包装精准化设计的方法,并应用各类包装评价方法验证了设计的效果,为包装的感性设计提供了更多的参考与更广的思路。从本文可知,感性工学在包装精准化设计中具有良好的应用前景,它在感性设计中将朝着更加便捷、更加精确准的方向发展。
[Abstract]:With the development of society, people's pursuit of personality is becoming more and more enthusiastic. Product differentiation has become the basic condition in the market. In order to adapt to this trend, this paper focuses on how to improve the efficiency of packaging design, reduce design costs and meet customer needs. In particular, there are two research purposes: first, the product is a product. All the elements such as culture, modeling and decoration are accurately expressed to improve the quality of the product. Two is to realize the precision control of the quality in every detail of the packaging design, reduce the manpower and material resources, maximize the packaging function, lead the future direction of the sustainable development of packaging. This paper applies Kansei engineering principle to capture consumers' feelings about product and packaging, and applies it to packaging perceptual precision design. In the process of research, there are five main methods used in this study: one is the investigation of statistics, it is the basis of the study of Kansei engineering. Two is the integration of word meaning quantification, and it is the core method of packaging emotional design. The three is the concept of dismantling and blending, which can translate the target into specific parameters and details. Four is an artificial neural network, which is constructed artificially and has the function of prediction. Five is a contrast analysis of the matrix contrast analysis, which is compared with the characteristics of the packaging technology. In addition, this article should also use the technique of eye movement analysis and the ROC value survey. Table, predictive feedback return method, KJ method and other related precision design methods, they play a great role in the study. In the application of the above methods, this paper completed the established research content, and achieved 3 innovative results.1. proposed and studied the concept of packaging sense precision design, enriched the modern packaging design. Under the background of personalized customization and multi direction information exchange, this paper puts forward the concept of packaging perceptual precision design in the product, packaging, and the integration of the "concentric circle of product", combining the theoretical basis of Kansei Engineering and precision design, and expounds the core theory of its technical connotation and application methods. At the same time, a large number of examples are provided to verify these theories and methods, and the detailed instructions are formed for reference. These studies provide a variety of ideas for the development of packaging design under the new situation..2. has established the perceptual vocabulary of tea packaging and control indicators, the precise design of the tea packaging, the establishment and control of perceptual vocabulary. The setting of the index system is an essential prerequisite for the accurate and accurate design of the packaging, and it is an important work done in this article. The vocabulary and the index set up in this article are the latest information available in the design of tea packaging, including the packaging culture, the aesthetic direction, the material description, the modeling data, the color quantization, the graphic information, the layout design and so on. With the support of these data, the accurate analysis and selection of packaging materials are realized, and the accurate description of the packaging modeling is completed. A new "perceptual image coordinate control method" is put forward, and the graphic elements in the packaging are advanced. The detailed analysis and final realization of the precision of packaging composition. These data and cases can not only be applied in the precision design of tea packaging, but also can be used for reference and use of.3. in packaging perceptual evaluation in other disciplines. Three methods are proposed and evaluation information feedback mechanism is established. Design evaluation is the perceptual essence of packaging. The final step of the quasi design is also an important indicator of the design effect. Firstly, this paper carries out the packaging evaluation from the match of the consumer and the designer's perceptual model, and makes use of the various matrix of the quality function house to carry out the packaging design effect in many aspects, such as the consumer demand, the technical characteristic, the market condition, the technical competition and so on. At the end of this paper, an advanced psychological measurement tool, eye movement instrument, is used to evaluate the design effect of packaging. At the same time, the feedback and absorption mechanism of the evaluation information is also discussed. These results can deal with the emotional information in the process of packaging emotional design, and also in the follow-up development. It has the space of upgrading and adjustment. Through the example of tea packaging, this paper successfully put forward the method of packaging precision design, and applied various packaging evaluation methods to verify the effect of the design, which provides more reference and broader ideas for the perceptual design of packaging. It has a good application prospect, and it will develop towards more convenient and more accurate in perceptual design.
【学位授予单位】：广东工业大学
【学位级别】：博士
【学位授予年份】：2015
【分类号】：TB482
[Abstract]:With the development of society, people's pursuit of personality is becoming more and more enthusiastic. Product differentiation has become the basic condition in the market. In order to adapt to this trend, this paper focuses on how to improve the efficiency of packaging design, reduce design costs and meet customer needs. In particular, there are two research purposes: first, the product is a product. All the elements such as culture, modeling and decoration are accurately expressed to improve the quality of the product. Two is to realize the precision control of the quality in every detail of the packaging design, reduce the manpower and material resources, maximize the packaging function, lead the future direction of the sustainable development of packaging. This paper applies Kansei engineering principle to capture consumers' feelings about product and packaging, and applies it to packaging perceptual precision design. In the process of research, there are five main methods used in this study: one is the investigation of statistics, it is the basis of the study of Kansei engineering. Two is the integration of word meaning quantification, and it is the core method of packaging emotional design. The three is the concept of dismantling and blending, which can translate the target into specific parameters and details. Four is an artificial neural network, which is constructed artificially and has the function of prediction. Five is a contrast analysis of the matrix contrast analysis, which is compared with the characteristics of the packaging technology. In addition, this article should also use the technique of eye movement analysis and the ROC value survey. Table, predictive feedback return method, KJ method and other related precision design methods, they play a great role in the study. In the application of the above methods, this paper completed the established research content, and achieved 3 innovative results.1. proposed and studied the concept of packaging sense precision design, enriched the modern packaging design. Under the background of personalized customization and multi direction information exchange, this paper puts forward the concept of packaging perceptual precision design in the product, packaging, and the integration of the "concentric circle of product", combining the theoretical basis of Kansei Engineering and precision design, and expounds the core theory of its technical connotation and application methods. At the same time, a large number of examples are provided to verify these theories and methods, and the detailed instructions are formed for reference. These studies provide a variety of ideas for the development of packaging design under the new situation..2. has established the perceptual vocabulary of tea packaging and control indicators, the precise design of the tea packaging, the establishment and control of perceptual vocabulary. The setting of the index system is an essential prerequisite for the accurate and accurate design of the packaging, and it is an important work done in this article. The vocabulary and the index set up in this article are the latest information available in the design of tea packaging, including the packaging culture, the aesthetic direction, the material description, the modeling data, the color quantization, the graphic information, the layout design and so on. With the support of these data, the accurate analysis and selection of packaging materials are realized, and the accurate description of the packaging modeling is completed. A new "perceptual image coordinate control method" is put forward, and the graphic elements in the packaging are advanced. The detailed analysis and final realization of the precision of packaging composition. These data and cases can not only be applied in the precision design of tea packaging, but also can be used for reference and use of.3. in packaging perceptual evaluation in other disciplines. Three methods are proposed and evaluation information feedback mechanism is established. Design evaluation is the perceptual essence of packaging. The final step of the quasi design is also an important indicator of the design effect. Firstly, this paper carries out the packaging evaluation from the match of the consumer and the designer's perceptual model, and makes use of the various matrix of the quality function house to carry out the packaging design effect in many aspects, such as the consumer demand, the technical characteristic, the market condition, the technical competition and so on. At the end of this paper, an advanced psychological measurement tool, eye movement instrument, is used to evaluate the design effect of packaging. At the same time, the feedback and absorption mechanism of the evaluation information is also discussed. These results can deal with the emotional information in the process of packaging emotional design, and also in the follow-up development. It has the space of upgrading and adjustment. Through the example of tea packaging, this paper successfully put forward the method of packaging precision design, and applied various packaging evaluation methods to verify the effect of the design, which provides more reference and broader ideas for the perceptual design of packaging. It has a good application prospect, and it will develop towards more convenient and more accurate in perceptual design.
【学位授予单位】：广东工业大学
【学位级别】：博士
【学位授予年份】：2015
【分类号】：TB482
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