基于民俗文化的李记牛肉干包装设计
发布时间：2018-07-25 21:15
【摘要】：在现代商品竞争越发激烈的年代，品牌的塑造越来越需要文化性来依托。因此，导入民俗地域文化是品牌塑造的必要。市场现有的牛肉干企业都几乎有一定的市场营销规模，对产品的包装形式也不可能有很大的改变。李记牛肉干作为新的品牌，，将采用新的包装设计形式，基于民俗文化理念的摄入，用以打破现有的市场包装规格，以提高人们的消费审美观，促进资源的有效利用为主要目的。 本课题选择民俗文化视野下的李记牛肉干包装设计为研究对象，通过对包装材料与包装形式的深入思考，将传统的民俗地域文化摄入其中，本着健康、环保、新颖的原则，最大限度地激发消费者的认同感，从而刺激消费者的购买欲望，致力于从包装材料、包装形式以及品牌策划等方面对牛肉干包装设计做一个全新的尝试，给牛肉干包装行业提供一个新的设计探索方向。
[Abstract]:In the era of more and more fierce competition of modern commodities, brand building needs more and more cultural support. Therefore, the introduction of folk culture is necessary for brand building. The existing beef jerky enterprises almost have a certain marketing scale, and it is impossible to change the packaging form of the products. Li Ji beef jerky as a new brand will adopt a new packaging design form based on the concept of folk culture intake in order to break the existing market packaging specifications to improve people's consumption aesthetic and promote the effective use of resources as the main purpose. This topic chooses the Li Ji beef jerky packaging design under the folk custom culture vision as the research object, through the thorough thought to the packing material and the packing form, ingested the traditional folk custom regional culture among them, in line with the health, the environmental protection, the novel principle, In order to stimulate consumers' sense of identity and stimulate consumers' desire to buy, they are committed to making a new attempt on the design of beef jerky packaging from the aspects of packaging materials, packaging form and brand planning, etc. To provide a new design exploration direction for beef jerky packaging industry.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482
本文编号：2145108
[Abstract]:In the era of more and more fierce competition of modern commodities, brand building needs more and more cultural support. Therefore, the introduction of folk culture is necessary for brand building. The existing beef jerky enterprises almost have a certain marketing scale, and it is impossible to change the packaging form of the products. Li Ji beef jerky as a new brand will adopt a new packaging design form based on the concept of folk culture intake in order to break the existing market packaging specifications to improve people's consumption aesthetic and promote the effective use of resources as the main purpose. This topic chooses the Li Ji beef jerky packaging design under the folk custom culture vision as the research object, through the thorough thought to the packing material and the packing form, ingested the traditional folk custom regional culture among them, in line with the health, the environmental protection, the novel principle, In order to stimulate consumers' sense of identity and stimulate consumers' desire to buy, they are committed to making a new attempt on the design of beef jerky packaging from the aspects of packaging materials, packaging form and brand planning, etc. To provide a new design exploration direction for beef jerky packaging industry.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482
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本文编号：2145108
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