磁器口古镇文创产品设计研究
发布时间：2018-07-29 17:59
【摘要】：随着文化创意产业在中国的兴起和发展,文创产品进入中国市场。文创产品相对一般商品而言最大的区别在于文创产品以文化符号为基础,将“文化”通过“创意”加工形成产品,重点在于文化元素的转化和产品的呈现效果。本课题以磁器口古镇为研究对象。磁器口古镇是重庆著名的集历史景观、人文风俗、文化娱乐为一体的旅游景区。古镇的旅游发展带动了古镇商业发展。磁器口古镇也是中国历史文化街区,有悠久的历史和丰富的文化资源。通过实地考察,磁器口古镇的文化旅游商品在内容和产品形式上都有很大的潜在市场和产品提升空间。本课题从文创产品设计角度,结合专业理论和具体设计实践探讨促进磁器口古镇商业发展、文化传承及旅游发展的方法。本文首先对古镇商业发展现状、旅游开发、历史文化分析阐述了磁器口古镇文创产品设计研究的必要性和重要性,文创产品是商业价值、旅游价值、文化价值的综合体现。其次,进一步提取文化特质。通过文献梳理和实地考察可知,磁器口古镇依水码头而兴起,因水码头而发展,码头是奠定古镇商贸发展,促进古镇形成,丰富民俗生活的基础。因而码头文化是古镇文化发展的基石。民俗民风在码头商贸交往过程中不断积累丰厚,这个交流融合的过程所形成的民俗文化是古镇生产生活状态的呈现,也是古镇最活跃和最具生命力的文化核心。山地古街是磁器口古镇整体视觉形态特征,是包含了磁器口古镇人文、地形风貌的综合性文化符号。因此,由码头文化、民俗文化至山地古街的文化特征是递进的关系。本文以具体的磁器口古镇文创产品设计实践为例,提出有明确地域特色文创产品的设计方法。以古镇文化为构思起点,通过前期的资料梳理和视觉分析,整合并提炼古镇核心文化,即以码头文化为依托、以民俗文化为核心、山地古街形态特色的综合思考建立系统的磁器口古镇文创产品系列。围绕以文创产品为载体促进磁器口古镇文化与情感体验的设计理念,重在对古镇元素的提炼和塑造,并综合运用色彩、材质、形态的空间转化等设计方法,实现传达磁器口古镇文化内涵和古镇意境,引发游客和消费者情感共鸣的目的,实现古镇文创产品的商业价值和促进文化旅游的价值。具体的设计实践从三个文化特性展开:以“码头文化”为依托,通过视觉元素形的塑造及元素间的相互作用,通过形的夸张表现精神的张力;以“民俗文化”为核心,以点概面概括复杂多元的民俗特色,力求展现古镇民俗生活中最具感染力的文化内涵;“山地古街”的综合视觉开发则以构建古镇整体视觉特征为出发点,将传统绘画构图方式与现代设计手法结合,同时延伸出山地古街形态在空间上的转化,从外观造型和意境的营造上采用兼具美观与实用的创新方式。除了文化元素的提取塑造和产品造型外,在产品材质表现上也选择符合古镇文化特质的古朴、自然的材料,例如粗陶、真丝、亚麻、原木等这类朴质的原料来制作,创造出更具专属性的磁器口古镇文创产品。
[Abstract]:With the rise and development of cultural and creative industries in China, the article creates products to enter the Chinese market. The biggest difference between the creative products and the general goods is that the product is based on the cultural symbols, and the "culture" is processed by "creativity" to form the product, with the emphasis on the transformation of cultural elements and the rendering effect of the products. The ancient town of magnetic mouth is the research object. The ancient town of magnetic mouth is a famous scenic spot in Chongqing, which combines historical landscape, humanistic customs and cultural entertainment. The tourism development of the ancient town has led the commercial development of the ancient town. The ancient town of the ancient town is also a Chinese historical and cultural block, with a long history and rich cultural resources. There are great potential market and product promotion space in the content and product form of the town's cultural tourism goods. From the angle of product design, this topic combines the professional theory and concrete design practice to explore the method of promoting the commercial development, cultural inheritance and tourism development of the ancient town of magnetic mouth. First, the present situation of the commercial development of the ancient town, tourism The development, historical and cultural analysis expounds the necessity and importance of the research on the design of the ancient town of magnetic estuary. The product is a comprehensive embodiment of commercial value, tourist value and cultural value. Secondly, the cultural characteristics are further extracted. Through literature review and field investigation, it is known that the ancient town of magnetic mouth is rising in accordance with water wharf and caused by water wharf. The wharf is the foundation of the development of the ancient town, the formation of the ancient town and the enrichment of the folk life. So the wharf culture is the cornerstone of the development of the ancient town culture. The folklore and folk customs have accumulated rich and rich in the process of the commercial communication of the wharf. The folk culture formed by the process of the exchange and fusion is the presentation of the production and life of the ancient town, and the most important of the ancient town. The mountain ancient street is a comprehensive cultural symbol of the ancient town of magnetic mouth, which includes the humanistic and terrain features of the ancient town of the magnetic mouth. Therefore, the cultural characteristics of the quay culture, the folk culture and the mountain ancient street are the progressive. Taking the practice as an example, this paper puts forward a design method with a clear regional feature. Taking the ancient town culture as the starting point, the ancient town core culture is integrated and refined through the earlier data combing and visual analysis, which is based on the wharf culture, the folk culture as the core and the comprehensive thinking of the ancient mountain ancient street. The design concept of promoting the cultural and emotional experience of ancient town with the carrier of Wen Chuang's product as the carrier, the refinement and molding of the ancient town elements, and the comprehensive use of the design methods of color, material and space transformation, to convey the cultural connotation of the ancient town of the magnetic mouth and the artistic conception of the ancient town, and arouse the feelings of tourists and consumers. The purpose of a sense of resonance is to realize the commercial value of the ancient town and promote the value of cultural tourism. The concrete design practice is carried out from three cultural characteristics: relying on the "wharf culture", through the shaping of the visual elements and the interaction between the elements, the tension of the spirit through the form of exaggeration, and the core of the "folk culture", In order to generalize the complex and pluralistic folk custom features and strive to show the most infectious cultural connotation in the folk life of ancient towns, the comprehensive visual development of "mountain ancient street" is based on the construction of the overall visual characteristics of the ancient town, combining the traditional painting pattern with the modern design techniques, and extending the ancient street form in the space. In addition to the aesthetic and practical innovation of the appearance and artistic conception, in addition to the extraction and molding of cultural elements and product modeling, the simple and natural materials, such as coarse pottery, silk, flax, and logs, are made and created in the quality of the product. A more exclusive product of the ancient town of magnetic mouth.
【学位授予单位】：四川美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472
本文编号：2153542
[Abstract]:With the rise and development of cultural and creative industries in China, the article creates products to enter the Chinese market. The biggest difference between the creative products and the general goods is that the product is based on the cultural symbols, and the "culture" is processed by "creativity" to form the product, with the emphasis on the transformation of cultural elements and the rendering effect of the products. The ancient town of magnetic mouth is the research object. The ancient town of magnetic mouth is a famous scenic spot in Chongqing, which combines historical landscape, humanistic customs and cultural entertainment. The tourism development of the ancient town has led the commercial development of the ancient town. The ancient town of the ancient town is also a Chinese historical and cultural block, with a long history and rich cultural resources. There are great potential market and product promotion space in the content and product form of the town's cultural tourism goods. From the angle of product design, this topic combines the professional theory and concrete design practice to explore the method of promoting the commercial development, cultural inheritance and tourism development of the ancient town of magnetic mouth. First, the present situation of the commercial development of the ancient town, tourism The development, historical and cultural analysis expounds the necessity and importance of the research on the design of the ancient town of magnetic estuary. The product is a comprehensive embodiment of commercial value, tourist value and cultural value. Secondly, the cultural characteristics are further extracted. Through literature review and field investigation, it is known that the ancient town of magnetic mouth is rising in accordance with water wharf and caused by water wharf. The wharf is the foundation of the development of the ancient town, the formation of the ancient town and the enrichment of the folk life. So the wharf culture is the cornerstone of the development of the ancient town culture. The folklore and folk customs have accumulated rich and rich in the process of the commercial communication of the wharf. The folk culture formed by the process of the exchange and fusion is the presentation of the production and life of the ancient town, and the most important of the ancient town. The mountain ancient street is a comprehensive cultural symbol of the ancient town of magnetic mouth, which includes the humanistic and terrain features of the ancient town of the magnetic mouth. Therefore, the cultural characteristics of the quay culture, the folk culture and the mountain ancient street are the progressive. Taking the practice as an example, this paper puts forward a design method with a clear regional feature. Taking the ancient town culture as the starting point, the ancient town core culture is integrated and refined through the earlier data combing and visual analysis, which is based on the wharf culture, the folk culture as the core and the comprehensive thinking of the ancient mountain ancient street. The design concept of promoting the cultural and emotional experience of ancient town with the carrier of Wen Chuang's product as the carrier, the refinement and molding of the ancient town elements, and the comprehensive use of the design methods of color, material and space transformation, to convey the cultural connotation of the ancient town of the magnetic mouth and the artistic conception of the ancient town, and arouse the feelings of tourists and consumers. The purpose of a sense of resonance is to realize the commercial value of the ancient town and promote the value of cultural tourism. The concrete design practice is carried out from three cultural characteristics: relying on the "wharf culture", through the shaping of the visual elements and the interaction between the elements, the tension of the spirit through the form of exaggeration, and the core of the "folk culture", In order to generalize the complex and pluralistic folk custom features and strive to show the most infectious cultural connotation in the folk life of ancient towns, the comprehensive visual development of "mountain ancient street" is based on the construction of the overall visual characteristics of the ancient town, combining the traditional painting pattern with the modern design techniques, and extending the ancient street form in the space. In addition to the aesthetic and practical innovation of the appearance and artistic conception, in addition to the extraction and molding of cultural elements and product modeling, the simple and natural materials, such as coarse pottery, silk, flax, and logs, are made and created in the quality of the product. A more exclusive product of the ancient town of magnetic mouth.
【学位授予单位】：四川美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472
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，本文编号：2153542
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