基于互动型设计的食品包装创新研究
发布时间：2018-08-06 12:47
【摘要】：目的以当前的消费理念为背景,研究互动型食品包装的设计原则与方法。方法对受众与消费者不同的消费层次进行分析,在遵循普通食品包装设计规范基础上,创新性地从包装互动性、趣味性和衍生性角度出发,将互动型设计理念与食品包装设计相结合,达到设计目的。结论从包装市场消费趋势与互动型包装创新性的角度来看,互动型设计在食品包装设计领域中的发展前景十分可观,其设计的创新层面不仅体现在多变化、多互动的盒型设计,更体现在对当今多元化的大众消费理念的理解。
[Abstract]:Objective to study the design principles and methods of interactive food packaging under the background of current consumption concept. Methods the different consumption levels of audience and consumers were analyzed. On the basis of the general food packaging design standard, the packaging interaction, interest and derivation were innovatively started from the point of view of packaging interaction, interest and derivation. The interactive design concept is combined with the food packaging design to achieve the purpose of the design. Conclusion from the point of view of consumption trend of packaging market and innovation of interactive packaging, the development prospect of interactive design in the field of food packaging design is very considerable. The innovative level of its design is not only reflected in the box design with many changes and interactions. More reflected in the diversification of the concept of mass consumption of today's understanding.
【作者单位】： 天津理工大学;
【分类号】：TB482
，
本文编号：2167785
[Abstract]:Objective to study the design principles and methods of interactive food packaging under the background of current consumption concept. Methods the different consumption levels of audience and consumers were analyzed. On the basis of the general food packaging design standard, the packaging interaction, interest and derivation were innovatively started from the point of view of packaging interaction, interest and derivation. The interactive design concept is combined with the food packaging design to achieve the purpose of the design. Conclusion from the point of view of consumption trend of packaging market and innovation of interactive packaging, the development prospect of interactive design in the field of food packaging design is very considerable. The innovative level of its design is not only reflected in the box design with many changes and interactions. More reflected in the diversification of the concept of mass consumption of today's understanding.
【作者单位】： 天津理工大学;
【分类号】：TB482
，
本文编号：2167785
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