“九牧”五金卫浴包装整合再设计

发布时间：2018-08-07 16:50

【摘要】：随着人们生活需求层次的提高,带来卫浴产品的变革,经济全球化背景下海外卫浴品牌的侵入,给本土卫浴品牌带来更严峻的挑战。国民品牌要想在这种竞争激烈的环境下赢得市场,除其产品本身的品质外,包装的设计也在这场竞争中扮演着重要角色,合理且个性的设计能提升品牌的附加值和竞争力。“九牧”五金卫浴虽起步晚,但凭借着其优秀的产品设计和企业文化的渗入,在国内乃至国外都有了一定的影响力。通过案例分析国内外五金卫浴包装设计的优点与缺点,兼顾消费者在购买前后的需求,将整合包装设计融入到五金卫浴包装中。从对包装的设计、储存、运输、消费、使用、丢弃到回收包装等整个流程都考虑全面。利用市场调研法和案例分析法,对各建材市场走访和调查进一步的了解九牧的企业文化和包装上的优缺点,针对九牧的产品特性进行尺寸的测量和设计。最后运用缓冲实验验证法对试验包装进行缓冲包装的验证。本次毕业创作不仅通过对包装结构的设计来减轻产品受外界环境的挤压而受到破损,还借鉴了人机工程理论,将结构设计运用到包装设计中,让运输更加便捷,同时还采用了视觉导向设计,让消费者在购买产品后了解产品的安装程序。既增加消费者与包装之间的互动,还大大提升了品牌的附加值。
[Abstract]:With the improvement of people's living needs and the reform of sanitary ware products, the invasion of overseas sanitary ware brands under the background of economic globalization has brought more severe challenges to local sanitary ware brands. In order to win the market in this competitive environment, the packaging design plays an important role in the competition, besides the quality of the product itself, the rational and individual design can enhance the brand's added value and competitiveness. Although Jiumu hardware bathroom started late, with its excellent product design and corporate culture, it has a certain influence at home and abroad. This paper analyzes the advantages and disadvantages of hardware sanitary ware packaging design at home and abroad, considers the needs of consumers before and after purchase, and integrates the integrated packaging design into hardware sanitary ware packaging. The whole process from packaging design, storage, transportation, consumption, usage, discard to recycling packaging is considered. By using the method of market research and case analysis, this paper makes a further study on the advantages and disadvantages of Jiumu's corporate culture and packaging, and measures and designs the size of Jiumu's products. Finally, the buffer packaging was verified by the method of buffer experiment. This graduation creation not only reduces the products being damaged by the external environment through the design of the packaging structure, but also draws lessons from the ergonomics theory and applies the structural design to the packaging design to make transportation more convenient. At the same time, the use of visual-oriented design, so that consumers in the purchase of products after the understanding of the product installation procedures. Not only increase consumer and packaging interaction, but also greatly enhance the added value of the brand.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS914.254;TB482

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