基于用户无意识行为的产品设计研究

发布时间：2018-08-09 13:27

【摘要】：社会的发展带来了人的需求升级,这给以服务用户需求为核心的产品设计带来了新的挑战。如何在产品设计中充分考量人的因素,设计出有着良好功能性、易用性、美学价值和商业价值的产品,是每个产品设计师需要关注和解决的。在产品改进和创新的过程中,产品设计师往往侧重用户的显性需求,而忽视用户的隐性需求。隐性需求是产品优化和创新的重要因素,而用户的隐性需求与用户的无意识行为有着密切联系。本文从内在因素和外在因素探寻人的无意识行为形成的原因和特点,从人的意识构成和环境的可供性角度分析如何通过人的无意识行为来判断和挖掘隐性需求,并总结出相关结论和规律。进而从产品的使用前、使用中、使用后三个阶段来研究用户行为和产品之间的互动关系,从中发现用户无意识行为对于产品设计有着重要的启发意义。依托总结出的关于无意识行为相关理论和规律,本文分析并归纳出本能层次、行为层次、反思层次的设计方法,其中无意识行为的应用主要体现在行为层次的设计,分为情景建立、用户观察、记忆迁移、匹配关系、反馈五个方法步骤。通过总结出的基于用户无意识行为的产品设计方法,为产品的改进和创新设计提供一个新的设计思维和方向,从而帮助产品提高美学价值、易用性和用户价值。
[Abstract]:The development of society has brought about the upgrading of human needs, which brings new challenges to the product design, which focuses on serving the needs of users. How to fully consider human factors in product design and design a product with good functionality, ease of use, aesthetic value and commercial value, is a product designers need to pay attention to and solve. In the process of product improvement and innovation, product designers tend to focus on the explicit needs of users, but ignore the hidden needs of users. Implicit demand is an important factor in product optimization and innovation, and the implicit demand of users is closely related to the unconscious behavior of users. This paper explores the causes and characteristics of the formation of human unconscious behavior from internal and external factors, and analyzes how to judge and excavate recessive needs through human unconscious behavior from the perspective of human consciousness composition and environmental availability. And summarizes the relevant conclusions and laws. Then the interaction between the user behavior and the product is studied from the three stages before, during and after the use of the product, and it is found that the unconscious behavior of the user has important enlightening significance for the product design. Based on the related theories and laws of unconscious behavior, this paper analyzes and concludes the design methods of instinctive, behavioral and reflective levels, in which the application of unconscious behaviors is mainly reflected in the design of behavioral levels. It is divided into five steps: situational establishment, user observation, memory transfer, matching relationship and feedback. Through summing up the product design method based on the user's unconscious behavior, it provides a new design thought and direction for the product improvement and innovation design, thus helps the product to improve the aesthetic value, the usability and the user value.
【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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