基于潜意识心理分析下的产品情感设计
发布时间：2018-08-22 20:03
【摘要】：正如我们的生活向我们所展示的一样,工业产品充斥着我们生活空间的各个角落。现代社会中,已经很少会出现仅仅具备其自身根本属性的商品,更多产品则是在其外观、颜色和深层次的内涵等等方面来凸显出产品在相同群体中的竞争力,我们将其称之为情感设计。在现代社会思潮的大背景下,人们被产品具有的情感属性勾起了强烈的欲望,也许人们购买到一件产品是因为其功能的优势,但却有可能仅仅是因为该产品的颜色和外观,或者某一处细微的流线设计,甚至有可能是挑选产品的过程中偶然间听到的一段优美的旋律。的确如此,当代的产品设计已经开始深入的探索心理学的领域,设计界将其概括为设计心理学,这个学科也是每个设计者的必修课,这也是情感设计的主要实现形式。在基于潜意识心理分析下的产品情感设计中,讨论的侧重点锁定在人们意识中无法完全控制的潜意识行为,而不仅仅是论述如何使产品具备刺激用户购买欲望的属性。关于潜意识的研究曾被心理学界称为通俗心理学,所谓通俗心理学就类似于一些人生指南手册,意指一些证据不足的理论。曾经对于潜意识研究具有颇多贡献的就是伟大的心理学家西格蒙德·弗洛伊德(Sigmund Freud),他在多年的临床研究中得出了这样的结论——人的行为是被人类无法察觉的精神思考过程所主宰的。佛洛依德的结论是正确的,但基于当时科技水平的限制,研究人员无法利用核磁共振等等先进的仪器对大脑中掌管潜意识的区域进行深入研究,从而为其理论提供坚实的证据,因此佛洛依德的研究虽然在其方向性上是正确的,但是研究成果也存在着局限性。基于现代科技发展的大背景下,在我们的论述过程中将列举出大量关于潜意识的心理学研究案例,和情感设计的案例,从而更加深入的说明,在潜意识的影响下人们在选择产品的行为中可能出现的情况,从而更加全面的解释潜意识对人们心理的影响,更加全面的了解潜意识在产品情感设计中的位置。
[Abstract]:As our lives show us, industrial products fill every corner of our living space. In modern society, there are few products with their own basic attributes, more products are in its appearance, color and deep-seated connotation to highlight the competitiveness of the product in the same group. We call it emotional design. In the context of modern social trends, people are tempted by the emotional attributes of a product. Perhaps people buy a product because of its functional advantages, but it is possible that it is only because of the color and appearance of the product. Or a subtle streamline design, or even a beautiful melody that happens to be heard in the selection of products. Indeed, contemporary product design has begun to explore the field of psychology in depth, which is summarized as design psychology in the field of design. This subject is also a compulsory course for every designer, which is also the main form of emotional design. In the product emotional design based on subconscious psychoanalysis, the focus of the discussion is on the unconscious behavior which can not be completely controlled by people's consciousness, and not only on how to make the product possess the attribute of stimulating the user's desire to buy. The study of the subconscious has been called popular psychology by the psychology field. The so-called popular psychology is similar to some life guidebooks, meaning some theories with insufficient evidence. What has contributed a lot to subconscious research is the great psychologist Sigmund Freud (Sigmund Freud), who, over the years of clinical research, has come to the conclusion that human behavior is invisible to humans. The process of divine thinking. Freud's conclusion is correct, but because of the limitations of science and technology at the time, researchers were unable to use advanced instruments such as nuclear magnetic resonance (MRI) to conduct in-depth studies of subconscious regions of the brain, thus providing solid evidence for their theories. Therefore, Freud's research is correct in its direction, but the research results also have limitations. Based on the background of the development of modern science and technology, in the course of our discussion, we will enumerate a large number of psychological research cases about the subconscious, and the case of emotional design, so as to explain more deeply. Under the influence of the subconscious, it is possible to explain the influence of the subconscious on people's psychology and to understand the position of the subconscious in the design of product emotion.
【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
本文编号：2198162
[Abstract]:As our lives show us, industrial products fill every corner of our living space. In modern society, there are few products with their own basic attributes, more products are in its appearance, color and deep-seated connotation to highlight the competitiveness of the product in the same group. We call it emotional design. In the context of modern social trends, people are tempted by the emotional attributes of a product. Perhaps people buy a product because of its functional advantages, but it is possible that it is only because of the color and appearance of the product. Or a subtle streamline design, or even a beautiful melody that happens to be heard in the selection of products. Indeed, contemporary product design has begun to explore the field of psychology in depth, which is summarized as design psychology in the field of design. This subject is also a compulsory course for every designer, which is also the main form of emotional design. In the product emotional design based on subconscious psychoanalysis, the focus of the discussion is on the unconscious behavior which can not be completely controlled by people's consciousness, and not only on how to make the product possess the attribute of stimulating the user's desire to buy. The study of the subconscious has been called popular psychology by the psychology field. The so-called popular psychology is similar to some life guidebooks, meaning some theories with insufficient evidence. What has contributed a lot to subconscious research is the great psychologist Sigmund Freud (Sigmund Freud), who, over the years of clinical research, has come to the conclusion that human behavior is invisible to humans. The process of divine thinking. Freud's conclusion is correct, but because of the limitations of science and technology at the time, researchers were unable to use advanced instruments such as nuclear magnetic resonance (MRI) to conduct in-depth studies of subconscious regions of the brain, thus providing solid evidence for their theories. Therefore, Freud's research is correct in its direction, but the research results also have limitations. Based on the background of the development of modern science and technology, in the course of our discussion, we will enumerate a large number of psychological research cases about the subconscious, and the case of emotional design, so as to explain more deeply. Under the influence of the subconscious, it is possible to explain the influence of the subconscious on people's psychology and to understand the position of the subconscious in the design of product emotion.
【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
【参考文献】
相关期刊论文 前5条
1 张学东;;浅析任务模型分析在人机工学中的运用[J];CAD/CAM与制造业信息化;2007年Z1期
2 苏建宁,江平宇,朱斌,李鹤岐;感性工学及其在产品设计中的应用研究[J];西安交通大学学报;2004年01期
3 李立新;;感性工学——一门新学科的诞生[J];艺术·生活;2006年03期
4 杨颖;雷田;张艳河;;基于用户心智模型的手持移动设备界面设计[J];浙江大学学报(工学版);2008年05期
5 付学佳;;论现代生活中的交互式设计[J];现代商贸工业;2010年03期
，本文编号：2198162
本文链接：https://www.wllwen.com/guanlilunwen/gongchengguanli/2198162.html
