稚趣性装饰方法在包装设计中的应用研究
发布时间：2018-09-10 15:52
【摘要】：在当今社会,年轻群体的生活压力渐大,随着社会的发展,严谨,刻板、冷漠的设计已经不再满足年轻群体的需求,设计也因此变得更加多元化,年轻群体不在仅仅满足于包装的基本功能需求,而是追寻更多的精神层面需求,他们希望透过包装设计体会到生活中的艺术美感,希望从中得到精神的愉悦,或作为放松心灵的一种方式,或作为娱乐和休闲的方式。包装发展到今天已经成为了文化的载体,在年轻群体消费者审美意识不断发展的今天,我们应该以积极,幽默,新奇,快乐,放松的心态去做设计,提倡设计中的稚趣性,以满足年轻群体消费者对包装设计的新要求。本文正是立足与此进行研究,通过对年轻群体消费者稚趣性审美需求的分析,以及稚趣性在包装设计的表现方式研究,运用审美心理学,色彩心理学等理论相结合的研究方法,列举代表性包装图例,生动的阐明观点,较深入地分析了稚趣性装饰方法在包装设计中的应用研究这一课题。全文的目标是从儿童的童真、童稚中汲取精髓,挖掘商品包装的稚趣性装饰方法,从而让成人从中感受的儿童式的快乐,同时使人们对稚趣性装饰方法包装有更多的了解。并且给设计师一种实践引导,稚趣性装饰方法包装设计给包装设计提供了更多的可能和方向。并为稚趣性装饰方法包装设计相关问题找到一个出发点和研究方式。
[Abstract]:In today's society, the pressure of life of young people is increasing. With the development of society, the rigorous, rigid and indifferent design no longer meets the needs of young people, and the design becomes more diversified. Young people do not just satisfy the basic functional needs of packaging, but seek more spiritual needs. They hope to experience the aesthetic sense of art in life through packaging design, and hope to get spiritual pleasure from it. Either as a way to relax the mind, or as a form of entertainment and leisure. Packaging has become the carrier of culture today. Today, when the aesthetic consciousness of young consumers continues to develop, we should do the design with a positive, humorous, novel, happy and relaxed mentality, and advocate the childish interest in design. In order to meet the new requirements of young consumers for packaging design. This article is based on this research, through the young group consumer childish aesthetic demand analysis, as well as the childish interest in the packaging design expression research, uses the esthetic psychology, color psychology and so on the theory unifies the research method, This paper enumerates the representative packaging legend, clarifies the viewpoint vividly, and deeply analyzes the application and research of the childish and interesting decoration method in the packaging design. The goal of this paper is to draw the essence from the children's innocence and childish, to dig out the childish decoration method of commodity packaging, so as to make adults feel the childlike happiness from it, and at the same time make people know more about the packaging of childish adornment methods. And give designer a kind of practice guide, childish adornment method packaging design has provided more possibility and direction to package design. It also finds a starting point and research method for the packaging design of childish decorative methods.
【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482
本文编号：2234905
[Abstract]:In today's society, the pressure of life of young people is increasing. With the development of society, the rigorous, rigid and indifferent design no longer meets the needs of young people, and the design becomes more diversified. Young people do not just satisfy the basic functional needs of packaging, but seek more spiritual needs. They hope to experience the aesthetic sense of art in life through packaging design, and hope to get spiritual pleasure from it. Either as a way to relax the mind, or as a form of entertainment and leisure. Packaging has become the carrier of culture today. Today, when the aesthetic consciousness of young consumers continues to develop, we should do the design with a positive, humorous, novel, happy and relaxed mentality, and advocate the childish interest in design. In order to meet the new requirements of young consumers for packaging design. This article is based on this research, through the young group consumer childish aesthetic demand analysis, as well as the childish interest in the packaging design expression research, uses the esthetic psychology, color psychology and so on the theory unifies the research method, This paper enumerates the representative packaging legend, clarifies the viewpoint vividly, and deeply analyzes the application and research of the childish and interesting decoration method in the packaging design. The goal of this paper is to draw the essence from the children's innocence and childish, to dig out the childish decoration method of commodity packaging, so as to make adults feel the childlike happiness from it, and at the same time make people know more about the packaging of childish adornment methods. And give designer a kind of practice guide, childish adornment method packaging design has provided more possibility and direction to package design. It also finds a starting point and research method for the packaging design of childish decorative methods.
【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482
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