TRIZ、QFD集成信息分析方法在互联网产品改进中的设计与应用

发布时间：2018-09-12 15:31

【摘要】：在互联网飞速发展的时代,政府、企业等组织或个人通过形形色色的互联网产品向用户提供服务。越来越多的人意识到产品设计关乎用户体验,甚至关乎产品的存亡。但放眼实际的互联网产品设计的过程中,无论是大型、成熟的互联网公司或政府、组织,还是小型创业公司、个人,都存在一线人员缺乏足够的理论基础,甚至有时凭直觉来判断产品设计方式的情况。有些产品的设计过程不看重信息分析,没有及时对用户反馈的信息进行分析并做出必要改进,只是一味实现功能,给用户产生了巨大的学习成本,严重时会造成用户大量流失甚至产生负面舆论影响。本文主要通过文献研究法、案例法、实证研究法等方法,通过研究传统产品的信息分析和改进方法、模型,结合笔者在互联网行业的实际经验,整理出一个集成TRIZ与QFD的、适应于国内互联网产品改进工作实际需要的信息分析方法,并结合案例研究证明其有效性。本文主要分为以下三部分:首先,对国内外信息分析和理论、模型在各行业产品改进中的应用研究成果进行研究,发现针对于互联网,尤其是国内互联网产品工作的相关研究仍不充分;其次,论述国内互联网行业和产品改进情况,说明研究背景;最后通过案例研究,设计了一种信息分析方法,并通过案例说明该信息分析方法对于互联网产品的改进是有效的,兼具可行性和实用性。本文的主要创新点在于,将传统的信息分析方法应用于前人研究甚少互联网产品改进中,使互联网产品的改进有了可行而实用的信息分析理论支持,为今后国内的互联网产品改进一线工作提供了实践方法以及案例的参考,兼顾学术性和实践性。本文学术性成果主要在于,梳理传统的信息分析理论和方法并结合互联网产品的实际,给出有针对性的理论支持;实践性在于,该理论可以用于互联网企业、组织或个人的实践,节省其试错成本,使信息分析贯穿在互联网产品的改进过程中。并且,相关一线人员在具体工作中可以因地制宜地改进本文提出的方法,找出适合组织实际情况的信息分析思路。本文的现实意义主要在于,研究时结合了笔者所接触的互联网公司实际情况,为缺乏理论支持的互联网产品设计团队提供一定的支撑,帮助互联网公司创造出更符合用户需要的产品。
[Abstract]:In the era of rapid development of the Internet, governments, enterprises and other organizations or individuals provide services to users through a variety of Internet products. More and more people realize that product design is related to the user experience and even the survival of the product. But in the process of looking at the actual design of Internet products, whether it is large, mature Internet companies or governments, organizations, or small start-ups, individuals, there is a lack of sufficient theoretical basis for front-line personnel. Sometimes even intuitively judge the way the product is designed. Some product design process does not value the information analysis, does not carry on the analysis in time to the user feedback information and makes the necessary improvement, just blindly realizes the function, has produced the huge learning cost to the user, When serious can cause a large number of users to lose even have a negative impact on public opinion. This article mainly through the literature research method, the case law, the demonstration research method and so on, through the research traditional product information analysis and the improvement method, the model, unifies the author's actual experience in the Internet industry, arranges the integration TRIZ and the QFD, The method of information analysis adapted to the practical needs of domestic Internet product improvement is proved to be effective with a case study. This paper is divided into the following three parts: first of all, the domestic and foreign information analysis and theory, the model in the industry product improvement application research results are studied, found to be aimed at the Internet, Especially the domestic Internet products work related research is still insufficient; secondly, discusses the domestic Internet industry and product improvement, explains the research background; finally, through the case study, designed a kind of information analysis method, The case shows that the information analysis method is effective, feasible and practical for the improvement of Internet products. The main innovation of this paper is that the traditional information analysis method is applied to the improvement of Internet products, which makes the improvement of Internet products have feasible and practical information analysis theory support. It provides a practical method and case reference for the domestic Internet product improvement in the future, and gives consideration to both academic and practical aspects. The academic achievements of this paper mainly lie in combing the traditional theories and methods of information analysis and combining with the reality of Internet products, and giving the targeted theoretical support; the practicality of this theory is that it can be used in Internet enterprises. Organization or individual practice saves trial and error costs and enables information analysis to run through the improvement process of Internet products. In addition, the relevant front-line personnel can improve the method proposed in this paper according to the local conditions, and find out the information analysis train of thought suitable for the actual situation of the organization. The practical significance of this paper lies in the fact that the research combines the actual situation of the Internet companies contacted by the author and provides some support for the Internet product design team which lacks theoretical support. Help Internet companies create products that better meet the needs of their users.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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