遗址类旅游纪念品功能匹配研究

发布时间：2018-09-12 20:07

【摘要】：遗址是历史留给人类的宝贵物质文化财产,记录了历史长河中人类的社会、历史和自然的变迁。文化遗址为现代人类展现我国历史文明发展的细节,让我们得以借古鉴今,由于历史文化自身可感知性差,遗址类旅游纪念品的开发难度也随之变大。本课题以消费者对纪念品评价的角度出发,探究各类型纪念品功能特征的表现方式对消费者满意度的影响。通过挖掘分析消费者需求、文化符号和纪念品本体之间的关系,从而提出遗址类旅游纪念品开发的有效方法和功能匹配模式,为遗址类纪念品的开发设计进程提供借鉴和指导作用。本研究课题以产品设计中的功能匹配为指导思想,符号学、认知心理学等为理论基础,主要进行以下研究工作:(1)针对旅游纪念品特征属性进行多方面深入的分析,论述了旅游纪念品功能分类、设计要素、文化符号的表现方式、以及功能匹配原则。(2)从功能需求角度针对纪念品消费人群进行Kano问卷调研,对影响消费者满意度的纪念品功能指标进行了分类,并得到消费人群满意的纪念品特征样本。使用AHP法对不同需求分类下各功能指标进行重要度排序,并结合特征样本进行相关分析。(3)从视觉认知的角度利用眼动追踪实验记录被试者观看不同类型纪念品的视觉关注程度,收集被试者对纪念品的客观评价数据。每组实验结束进行相应主观问卷测试,运用统计分析法从符号与造型、材质及工艺、需求与文化识别三方面分析不同纪念品样本与不同被试者之间的满意度相关性。(4)从设计学角度归纳纪念品设计要素与功能需求之间的组合方式。对功能分类下的遗址类旅游纪念品的设计方式准确定位,分别结合不同的设计载体通过上述方法对陕西遗址类纪念品进行实例设计应用,验证本课题研究方法的现实可行性。本课题对于功能需求分类、设计特征要素分析、纪念品评价等方面研究,以实际调查及实验数据直观说明了不同纪念品对于消费者满意度的影响。提出了基于功能匹配的设计方法,有利于设计师准确掌握设计动向同时为遗址类纪念品设计开拓出更高效、普适性的开发方式。
[Abstract]:The site is a precious material and cultural property left by history, which records the social, historical and natural changes of human beings in the long history. Cultural sites reveal the details of the development of our country's historical civilization for modern human beings, so that we can learn from the past and the present. Because of the poor perceptibility of the historical culture itself, the difficulty of developing heritage tourism souvenirs becomes more and more difficult. From the perspective of consumer evaluation of souvenirs, this paper explores the effect of the functional features of various types of souvenirs on consumer satisfaction. By digging and analyzing the relationship between consumer demand, cultural symbols and souvenirs, the paper puts forward the effective method and function matching mode of developing heritage tourism souvenirs. To provide reference and guidance for the development and design process of relics souvenirs. Based on the guiding ideology of function matching in product design, semiotics, cognitive psychology and so on, this study mainly carries out the following research work: (1) analyzing the characteristic attributes of tourist souvenirs from many aspects. This paper discusses the functional classification of tourist souvenirs, the design elements, the expression of cultural symbols, and the principle of functional matching. (2) from the perspective of functional needs, the Kano questionnaire survey is carried out for the souvenir consumers. This paper classifies the functional indexes of souvenirs which affect the satisfaction of consumers, and obtains the sample of souvenir features satisfactory to the consumers. AHP method was used to rank the importance of each functional index under different needs classification, and the correlation analysis was carried out with the feature sample. (3) the visual attention of the subjects who watched different types of souvenirs was recorded by eye movement tracking experiment from the perspective of visual cognition. Objective evaluation data of souvenirs were collected. At the end of each experiment, the corresponding subjective questionnaire was tested, and the symbol and shape, material and process were analyzed by statistical analysis. The correlation of satisfaction degree between different souvenir samples and different subjects was analyzed from three aspects of requirement and culture identification. (4) the combination of design elements and functional requirements was concluded from the point of view of design. In order to verify the feasibility of this research method, the design method of heritage souvenirs under function classification is accurately located, and different design carriers are used to design Shaanxi ruins souvenirs through the above methods. In this paper, the classification of functional requirements, the analysis of design features, and the evaluation of souvenirs are studied. The effects of different souvenirs on consumer satisfaction are intuitively explained by actual investigation and experimental data. The design method based on function matching is put forward, which is helpful for designers to grasp the design trend accurately and to open up a more efficient and universal way for the design of relics souvenirs.
【学位授予单位】：陕西科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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