用户研究中的选样方法及其研究
发布时间：2018-09-16 20:58
【摘要】：随着信息时代的到来,设计观念的演进,用户研究也将被广泛应用于工业产品和互联网产品设计中。用户研究最重要的是对目标用户进行系统的调研和分析，成功的用户研究能挖掘用户的真实需求，并运用到产品设计中给给企业带来新的设计机会。而选择什么样的用户，是用户研究工作中非常关键的一步，很多失败的用户研究通常是由于用户选取不当导致的，因此合理选择用户就显得至关重要。而人是复杂的，用户行为更加复杂，用户和用户是不一样的，或者说，每个用户都不一样。一款成功的产品往往并不是满足所有用户的需求，而是准确定位了某一类用户并且很好地满足了那类用户的需求。到底定位哪一类用户是我们需要考虑的，所以就需要用户分类。 本论文阐述了常见的用户细分方法以及用户选样方法，，然后从用户与商业的关系以及用户与产品的关系这两个维度将用户分成了两类，接着分别对两种用户分类的选样方法进行案例分析，最后总结出了两种分类方式下的选样方法的异同点，为实际的用户选样工作提供了指导性的意见。同时，本文描述的用户研究中的选样方法及其应用，针对不同类型的用户群体选择最佳的方法实现对目标群体的研究，能最大程度保证调研样本的准确性，使用户研究的作用发挥到最大效果。
[Abstract]:With the advent of the information age and the evolution of design concepts, user research will be widely used in industrial products and Internet product design. The most important thing in user research is to investigate and analyze the target users systematically. Successful user research can excavate the real needs of users and apply it to product design to bring new design opportunities to enterprises. The choice of what kind of user is a very important step in user research. Many failed user studies are usually caused by improper user selection, so it is very important to select users reasonably. People are complex, user behavior is more complex, users and users are different, or, each user is different. A successful product often does not meet the needs of all users, but accurately identifies one category of users and well meets the needs of that group of users. In the end, we need to consider which kind of users to locate, so we need to classify users. In this paper, the common methods of user subdivision and user sample selection are described, and then the user is divided into two categories from the two dimensions of the relationship between user and business and the relationship between user and product. Finally, the similarities and differences of the two methods are summarized, which provide guidance for the actual user sample selection. At the same time, the sample selection method and its application in the user research described in this paper, aiming at different user groups, select the best method to realize the research of the target group, which can ensure the accuracy of the survey sample to the greatest extent. Make the user research function to the maximum effect.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB47
本文编号：2244771
[Abstract]:With the advent of the information age and the evolution of design concepts, user research will be widely used in industrial products and Internet product design. The most important thing in user research is to investigate and analyze the target users systematically. Successful user research can excavate the real needs of users and apply it to product design to bring new design opportunities to enterprises. The choice of what kind of user is a very important step in user research. Many failed user studies are usually caused by improper user selection, so it is very important to select users reasonably. People are complex, user behavior is more complex, users and users are different, or, each user is different. A successful product often does not meet the needs of all users, but accurately identifies one category of users and well meets the needs of that group of users. In the end, we need to consider which kind of users to locate, so we need to classify users. In this paper, the common methods of user subdivision and user sample selection are described, and then the user is divided into two categories from the two dimensions of the relationship between user and business and the relationship between user and product. Finally, the similarities and differences of the two methods are summarized, which provide guidance for the actual user sample selection. At the same time, the sample selection method and its application in the user research described in this paper, aiming at different user groups, select the best method to realize the research of the target group, which can ensure the accuracy of the survey sample to the greatest extent. Make the user research function to the maximum effect.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB47
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本文编号：2244771
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