传统旗袍元素在现代包装设计中的应用研究

发布时间：2018-10-08 07:42

【摘要】：现代包装设计中的中国传统文化精神特质体现的方式还是不健全,在传统文化元素中,传统旗袍文化更是一种单一的造型体现。要对现代包装设计进行更加深入的研究就需要更多的元素来体现,针对传统旗袍元素的包装设计还是有不足的地方。把传统旗袍元素进行抽象概念化设计,加以旗袍元素的配比设计,就是对现代包装设计的新式创新。将传统旗袍元素进行拆分重组与相互寓意穿插结合创新新的意境与之成为具体的现代的包装设计元素。表现现代包装设计中运用中国传统文化精髓凝聚力具有一定的历史和文化传承实意。在国际、国内优秀的包装设计作品有很多,但在这些现代包装设计中大都在设计中融合了时代元素。但是值得注意的是,还出现了很多生硬照搬和缺少变化的包装设计作品。以包传统旗袍元素作为包装设计元素进行包装设计应用研究,结合旗袍的元素,使传统旗袍元素高度提炼出来发掘包装设计中的设计元素,将其更好地体现在现代包装设计中的应用。在研究过程中,借助旗袍外形、旗袍元素图案、进行整体现代包装设计。尽可能与现代包装设计的趋势联系起来,提出创新和改进方案,以增强本课题研究来给予笔者的包装设计方案给予启迪。现代包装设计通过设计们进行功能与节能和环保的概念,将包装设计自身所特有的造型设计美的形式美充分的表现出来,最重要的是现代包装设计对艺术形象的再创造是大家共同追求的一个美好的现实意义。以传统旗袍元素进行包装设计的几个方面在现代包装设计中加以着重分析和设计,具体分析传统旗袍元素应用于包装设计的可行性,以及作者对本文研究做原创COCO品牌系列包装设计;总而言之,当前研究传统旗袍元素和包装设计这二者之间相结合的作品之中还有些不足,本文力求在此范畴内有所突破。
[Abstract]:The spirit of Chinese traditional culture in modern packaging design is still not perfect, in the elements of traditional culture, the traditional cheongsam culture is a single form of embodiment. In order to study the modern packaging design more deeply, it needs more elements to reflect, and the packaging design of traditional cheongsam is still inadequate. Abstract conceptual design of traditional cheongsam elements and matching design of cheongsam elements are new innovations in modern packaging design. The traditional cheongsam elements are split and reorganized and interspersed with each other to create new artistic conception and become concrete modern packaging design elements. To express the essence of Chinese traditional culture cohesion in modern packaging design has a certain historical and cultural heritage. At home and abroad, there are many excellent packaging design works, but in these modern packaging design, most of the time elements are integrated in the design. But it is worth noting that there are also a lot of stiff copy and lack of changing packaging design works. Taking the traditional cheongsam element as the packaging design element to carry on the packaging design application research, unifies the cheongsam element, causes the traditional cheongsam element to extract out the design element in the packaging design, It is better reflected in the application of modern packaging design. In the research process, the overall modern packaging design is carried out with the help of the appearance of cheongsam and the element pattern of cheongsam. As far as possible with the trend of modern packaging design, this paper puts forward innovation and improvement scheme to enhance the research of this topic to give the author's package design plan to give inspiration. Through the concept of function and energy saving and environmental protection, modern packaging design fully displays the formal beauty of its own unique styling design. The most important thing is that the re-creation of art image by modern packaging design is a beautiful practical significance that we all pursue. Several aspects of packaging design based on traditional cheongsam elements are emphatically analyzed and designed in modern packaging design, and the feasibility of applying traditional cheongsam elements to packaging design is analyzed concretely. And the author does the original COCO brand series packaging design; in a word, there are some deficiencies in the current research on the combination of traditional cheongsam elements and packaging design, this paper tries to make a breakthrough in this category.
【学位授予单位】：吉林建筑大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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