诚信情感体验与包装色彩的构建
发布时间：2018-10-10 07:59
【摘要】：目的针对当今中国对于诚信环境的强烈需求,从消费者诚信情感体验角度提出包装色彩的解决方案。方法以诚信意象及情感体验模型与认知科学为基础,通过包装设计中色彩信息的构建来达到消费者诚信情感体验的目标。结论通过构建诚信情感体验与包装设计中的色彩要素之间的关系,阐述与诚信情感的相互关系。
[Abstract]:Aim to solve the problem of packaging color from the perspective of consumer's honest and emotional experience in view of the strong demand for honesty environment in China. Methods based on the model of honest image and emotional experience and cognitive science, the goal of consumer's honest emotional experience was achieved through the construction of color information in packaging design. Conclusion by constructing the relationship between the experience of honesty and credit and the color elements in packaging design, the relationship between the emotion of good faith and the emotion of good faith is expounded.
【作者单位】： 江南大学数字媒体学院;江南大学机械工程学院;
【基金】：国家社科基金艺术学青年项目(17CG209)
【分类号】：TB482
，
本文编号：2261250
[Abstract]:Aim to solve the problem of packaging color from the perspective of consumer's honest and emotional experience in view of the strong demand for honesty environment in China. Methods based on the model of honest image and emotional experience and cognitive science, the goal of consumer's honest emotional experience was achieved through the construction of color information in packaging design. Conclusion by constructing the relationship between the experience of honesty and credit and the color elements in packaging design, the relationship between the emotion of good faith and the emotion of good faith is expounded.
【作者单位】： 江南大学数字媒体学院;江南大学机械工程学院;
【基金】：国家社科基金艺术学青年项目(17CG209)
【分类号】：TB482
，
本文编号：2261250
本文链接：https://www.wllwen.com/guanlilunwen/gongchengguanli/2261250.html
