基于产品创新的设计概念物化方法及其在汽车造型设计中的应用研究
发布时间：2018-10-19 18:53
【摘要】：随着时代的发展,生活水平不断进步,消费者对产品的多样性与创新性有了更高的要求,企业之间的竞争日益激烈,产品创新设计是关乎制造企业兴衰存亡的工作内容之一。针对产品创新的设计概念是企业根据市场现状提出的具有战略意义的产品发展方向,设计概念的物化,是产品从抽象概念发展为具体有形产品的过程。本研究是探讨企业从产品的设计概念角度出发,如何运用发散性思维寻找更多符合企业市场发展战略的产品的方法。从探讨设计概念的基本定义着手,阐述设计概念在产品创新设计中的地位和作用,对国内外专家学者在该方面的研究现状进行了全面的梳理,归纳出影响产品设计概念形成的主要因素。研究产品设计概念物化的方法,首先从现有产品出发,进行案例分析,逆向寻找这些产品的创新突破点,归纳出影响这些产品形成的因素和思考过程;再以设计概念为出发点,正向探索产品创新的组成因素及思维模型。以这两种思维模式为基础,辅以多种思维发散手段,如头脑风暴法、绘制思维导图进行关键词发散、制作意象板,建立设计概念物化方法的基本框架。最后,根据设计概念的物化方法,以参加第六届中国汽车造型设计大赛为设计实践,通过对行业设计现状的调研、设计任务书的解读,深刻理解和挖掘本次大赛的主题的内在设计概念,再以该主题为原点进行思维发散,探索视觉语言与产品设计概念的关联,探讨符合主题的创新设计方案。
[Abstract]:With the development of the times and the continuous progress of living standards, consumers have higher requirements for product diversity and innovation. The competition among enterprises is increasingly fierce. Product innovation design is one of the work contents related to the rise and fall of manufacturing enterprises. The concept of product innovation is the strategic direction of product development put forward by enterprises according to the market situation. The materialization of design concept is the process of product development from abstract concept to concrete tangible product. This research is to explore how to use divergent thinking to find more products that accord with the market development strategy of enterprises from the point of view of product design concept. Starting with the discussion of the basic definition of design concept, this paper expounds the position and function of design concept in product innovation design, and comprehensively combs the present research situation of experts and scholars at home and abroad in this field. The main factors influencing the concept of product design are summarized. This paper studies the method of materialization of product design concept, first of all, starting from the existing products, carries on the case analysis, finds the innovation breakthrough point of these products in reverse, sums up the factors and thinking process that affect the formation of these products, and then takes the design concept as the starting point. To explore the composition of product innovation and thinking model. On the basis of these two modes of thinking, with a variety of means of thinking divergence, such as brainstorming method, drawing a map of thinking for keyword divergence, making image boards, and establishing the basic framework of the design concept materialization method. Finally, according to the materialized method of the design concept, taking the sixth China Automobile Modeling Design Competition as the design practice, through the investigation of the current situation of the industry design, the interpretation of the design task book, This paper deeply understands and excavates the internal design concept of the theme of this contest, then takes the theme as the origin of thinking divergence, explores the connection between visual language and the concept of product design, and probes into the innovative design scheme that accords with the theme.
【学位授予单位】：江苏大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TB472
[Abstract]:With the development of the times and the continuous progress of living standards, consumers have higher requirements for product diversity and innovation. The competition among enterprises is increasingly fierce. Product innovation design is one of the work contents related to the rise and fall of manufacturing enterprises. The concept of product innovation is the strategic direction of product development put forward by enterprises according to the market situation. The materialization of design concept is the process of product development from abstract concept to concrete tangible product. This research is to explore how to use divergent thinking to find more products that accord with the market development strategy of enterprises from the point of view of product design concept. Starting with the discussion of the basic definition of design concept, this paper expounds the position and function of design concept in product innovation design, and comprehensively combs the present research situation of experts and scholars at home and abroad in this field. The main factors influencing the concept of product design are summarized. This paper studies the method of materialization of product design concept, first of all, starting from the existing products, carries on the case analysis, finds the innovation breakthrough point of these products in reverse, sums up the factors and thinking process that affect the formation of these products, and then takes the design concept as the starting point. To explore the composition of product innovation and thinking model. On the basis of these two modes of thinking, with a variety of means of thinking divergence, such as brainstorming method, drawing a map of thinking for keyword divergence, making image boards, and establishing the basic framework of the design concept materialization method. Finally, according to the materialized method of the design concept, taking the sixth China Automobile Modeling Design Competition as the design practice, through the investigation of the current situation of the industry design, the interpretation of the design task book, This paper deeply understands and excavates the internal design concept of the theme of this contest, then takes the theme as the origin of thinking divergence, explores the connection between visual language and the concept of product design, and probes into the innovative design scheme that accords with the theme.
【学位授予单位】：江苏大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TB472
【相似文献】
相关期刊论文 前10条
1 黄天泽;汽车造型设计中的美学演变[J];中国机电工业;2001年11期
2 万丽荣,曾庆良;现代汽车造型设计分析[J];山东科技大学学报(自然科学版);2003年04期
3 伍国俊;汽车造型设计中的节奏与韵律[J];装饰;2005年11期
4 付桂涛;;汽车造型设计中的仿生原理[J];装饰;2006年07期
5 王丕璋;;浅谈各国汽车造型设计与其民族文化的关系[J];科技咨询导报;2007年09期
6 马_g;;汽车造型设计的原创起始点[J];包装工程;2007年11期
7 李然;赵江洪;胡伟峰;;传统制器之道——中国汽车造型设计之本土化根源[J];艺术与设计(理论);2008年06期
8 王成s，
本文编号：2282052
本文链接：https://www.wllwen.com/guanlilunwen/gongchengguanli/2282052.html
