基于产品设计理念的动画道具设计研究
发布时间：2018-10-20 20:22
【摘要】：在动画产业蓬勃发展的今天，动画已经逐渐融入到人们生活之中。动画道具是动画舞台上最具个性的演员，虽没有台词，其重要性不亚于人物角色。产品设计理念是产品设计的核心与灵魂，指导产品形态的建立和产品附加值的提升，引入产品设计理念有助于提高动画道具的商业价值。 本文阐述了动画道具设计的作用和道具设计表现要素，分析了动画生产者与科技、受众与消费市场、传播媒介与动画产业等六个影响动画道具设计的因素。通过对比产品设计与动画道具设计的异同，，分析动画道具发展现状和国内道具设计存在的问题，分析了动画道具设计理念的内涵。研究了动画道具的设计方法，对虚拟类道具、实体道具和道具衍生品设计具有现实指导意义。通过对成功动画道具案例进行研究分析，总结出了道具设计之未来设计方向应趋向于陌生感与认同感的共存、未来感与机械感的并存、文化内涵与外在形态的统一的发展趋势，通过对动画受众和动画道具市场前景的分析，从动画市场、网络游戏市场和衍生品市场三个方面重点解析了动画道具设计的商业价值。
[Abstract]:With the vigorous development of animation industry today, animation has been gradually integrated into people's lives. Animation props are the most individualized actors on the animation stage. Although they have no lines, they are no less important than characters. The concept of product design is the core and soul of product design. It guides the establishment of product form and the promotion of product added value. Introducing the concept of product design helps to improve the commercial value of animation props. This paper expounds the function of the animation props design and the performance factors of the props design, and analyzes the six factors that affect the animation props design, such as animation producer and technology, audience and consumer market, media and animation industry. By comparing the similarities and differences between the product design and the animation prop design, this paper analyzes the current situation of the animation props development and the problems existing in the domestic props design, and analyzes the connotation of the animation props design concept. The design method of animation props is studied, which has practical guiding significance for virtual props, physical props and props derivatives design. Through the research and analysis of successful animation props, the author concludes that the future design direction of props should be towards the coexistence of strangeness and identity, the coexistence of future feeling and mechanical feeling, and the development trend of the unity of cultural connotation and external form. By analyzing the audience of animation and the prospect of animation props market, this paper analyzes the commercial value of animation props design from three aspects: animation market, online game market and derivatives market.
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
本文编号：2284295
[Abstract]:With the vigorous development of animation industry today, animation has been gradually integrated into people's lives. Animation props are the most individualized actors on the animation stage. Although they have no lines, they are no less important than characters. The concept of product design is the core and soul of product design. It guides the establishment of product form and the promotion of product added value. Introducing the concept of product design helps to improve the commercial value of animation props. This paper expounds the function of the animation props design and the performance factors of the props design, and analyzes the six factors that affect the animation props design, such as animation producer and technology, audience and consumer market, media and animation industry. By comparing the similarities and differences between the product design and the animation prop design, this paper analyzes the current situation of the animation props development and the problems existing in the domestic props design, and analyzes the connotation of the animation props design concept. The design method of animation props is studied, which has practical guiding significance for virtual props, physical props and props derivatives design. Through the research and analysis of successful animation props, the author concludes that the future design direction of props should be towards the coexistence of strangeness and identity, the coexistence of future feeling and mechanical feeling, and the development trend of the unity of cultural connotation and external form. By analyzing the audience of animation and the prospect of animation props market, this paper analyzes the commercial value of animation props design from three aspects: animation market, online game market and derivatives market.
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
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