中国传统黄历版式在当代电子日历设计中的应用研究

发布时间：2018-10-21 18:32

【摘要】：中国传统黄历有着悠久的历史,是古代农耕文化的重要体现,也是影响古代人生活行为方式的重要因素。在其发展过程中,形成了承载着大量图文信息的庞杂体系,涵盖了天文气象、时令季节、择吉术等大量内容。中国传统黄历的版式设计与其内容一样,具有鲜明的文化特色和深厚的哲学内涵,体现了古人的审美趣味和设计思维。进入现代社会以后,随着生活方式的变化和传播媒介的更替,逐渐由日历、台历代替了传统的黄历,随后又呈现出由电子日历代替纸本日历的趋势。那么,如何从传统黄历的版式设计中吸收和借鉴以为当代日历版式设计所用,成为值得探讨的问题。故此,该论文以中国传统黄历的版式设计为研究对象,试图论证传统黄历版式设计在当代电子媒介日历中应用的可能性。该论文首先对中国传统黄历的社会功能和视觉表现形式进行了分析和整理,阐释了具有鲜明民族文化特质的传统黄历版式设计的独特审美价值。随后分析了中国传统黄历设计在当代电子日历设计中的继承与发展问题,对传统黄历版式设计在当代电子日历设计中的应用提出了设想和建议。试图阐明中国电子日历产品想要在新媒介浪潮中占有一席之地,需具有高度的民族识别性和鲜明的时代性,必须根植于本土文化之中。
[Abstract]:Chinese traditional almanac has a long history, is an important embodiment of ancient farming culture, and also an important factor affecting the ancient people's life behavior. In the course of its development, a huge and complicated system is formed, which includes astronomical meteorology, seasonal season, selection of auspicious techniques and so on. The layout design of the Chinese traditional almanac, like its content, has distinct cultural characteristics and profound philosophical connotations, which embodies the aesthetic taste and design thinking of the ancients. After entering the modern society, with the change of life style and the change of media, the traditional almanac has been replaced by calendars and calendars, and then electronic calendars have replaced the paper-based calendars. So, how to absorb and draw lessons from the traditional almanac layout design for the contemporary calendar layout design has become a problem worthy of discussion. Therefore, this paper takes the layout design of Chinese traditional almanac as the research object, and tries to demonstrate the possibility of the application of the traditional almanac layout design in the modern electronic media calendar. This paper first analyzes and arranges the social function and visual expression of the Chinese traditional almanac, and explains the unique aesthetic value of the traditional almanac layout design with distinct national cultural characteristics. Then it analyzes the inheritance and development of the Chinese traditional almanac design in the contemporary electronic calendar design, and puts forward some ideas and suggestions on the application of the traditional almanac layout design in the contemporary electronic calendar design. This paper attempts to clarify that if China's electronic calendar products want to occupy a place in the new media wave, they must have a high degree of national identity and distinct epochal character, and must be rooted in local culture.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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