博物馆衍生品开发策略研究
发布时间：2018-10-23 15:00
【摘要】：博物馆的核心价值在于收藏、研究、展示及教育,其涵盖着一个国家或地域的悠久历史与文化资产,文化体量的不可替代性奠定了博物馆在整个文化产业中的核心地位。随着全国博物馆免费开放的力度不断加大,以及大众消费意识形态的改变,为了缓解博物馆在运营、维护和管理上资金不足的压力,博物馆需要改变运营理念、创新经营手段。而近年来国家鼓励文博行业积极挖掘藏品内涵,开发出具有馆藏特色的衍生产品,颁布一系列政策法规,受到各级博物馆的关注,并尝试将衍生品的开发作为博物馆可持续发展的新的支点。然而目前我国博物馆对于衍生品的开发尚处于初级阶段,且对此议题系统性的研究屈指可数,鉴于此,本论文收集了大量的图文资料,同时,对国内外博物馆进行实地走访,梳理和挖掘出衍生品开发设计的文化背景,并对国内外博物馆衍生品的开发现状进行探讨分析,提出对博物馆衍生品的开发具有建设性的策略,望籍此完善和填补我国博物馆衍生品开发研究的薄弱与不足,以促进文化产业的发展。
[Abstract]:The core value of the museum lies in collection, research, display and education, which covers the long history and cultural assets of a country or region. The irreplaceable cultural mass has established the core position of the museum in the whole cultural industry. With the increase of the free opening of museums in China and the change of the ideology of mass consumption, in order to alleviate the pressure of insufficient capital in the operation, maintenance and management of museums, museums need to change the concept of operation and innovate the means of operation. In recent years, the state has encouraged the arts and museum industry to actively excavate the contents of the collection, develop derivative products with the characteristics of the collection, and issue a series of policies and regulations, which have attracted the attention of museums at all levels. And try to take the development of derivatives as the new fulcrum of museum sustainable development. However, the development of derivatives in Chinese museums is still in the initial stage, and there are only a few systematic studies on this subject. In view of this, this paper collects a large number of graphic and textual materials, and at the same time, makes field visits to museums at home and abroad. Combing and digging out the cultural background of the development and design of the derivatives, discussing and analyzing the present situation of the development of the museum derivatives at home and abroad, putting forward the constructive strategy for the development of the museum derivatives. In order to promote the development of cultural industry, we hope to improve and fill in the weakness and deficiency of the research on museum derivatives development in China.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472
本文编号：2289589
[Abstract]:The core value of the museum lies in collection, research, display and education, which covers the long history and cultural assets of a country or region. The irreplaceable cultural mass has established the core position of the museum in the whole cultural industry. With the increase of the free opening of museums in China and the change of the ideology of mass consumption, in order to alleviate the pressure of insufficient capital in the operation, maintenance and management of museums, museums need to change the concept of operation and innovate the means of operation. In recent years, the state has encouraged the arts and museum industry to actively excavate the contents of the collection, develop derivative products with the characteristics of the collection, and issue a series of policies and regulations, which have attracted the attention of museums at all levels. And try to take the development of derivatives as the new fulcrum of museum sustainable development. However, the development of derivatives in Chinese museums is still in the initial stage, and there are only a few systematic studies on this subject. In view of this, this paper collects a large number of graphic and textual materials, and at the same time, makes field visits to museums at home and abroad. Combing and digging out the cultural background of the development and design of the derivatives, discussing and analyzing the present situation of the development of the museum derivatives at home and abroad, putting forward the constructive strategy for the development of the museum derivatives. In order to promote the development of cultural industry, we hope to improve and fill in the weakness and deficiency of the research on museum derivatives development in China.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472
【参考文献】
相关期刊论文 前10条
1 盛康丽;;文化创意产业内涵与外延——基于文化消费视角的探析[J];中国市场;2016年40期
2 刘巽达;;用科技和时尚激活博物馆文创产品[J];发明与创新(大科技);2016年10期
3 郝凝辉;;文创产品设计理论研究和实践探讨[J];工业设计;2016年09期
4 李玲;;浅谈博物馆市场推广工作[J];新经济;2016年26期
5 罗建幸;;文化创意产品的体验式营销策略应用探究[J];经营管理者;2016年26期
6 徐丹丹;;新媒体语境下博物馆文化创意产业发展策略研究[J];中国管理信息化;2016年16期
7 马爱民;;博物馆的知识产权保护——以台北故宫艺术授权为例[J];商;2016年29期
8 张惠瑶;贺鸣;;博物馆文创衍生品开发与知识产权保护问题研究[J];法制与经济;2016年04期
9 张飞燕;;“互联网+”背景下的博物馆文创产品发展[J];遗产与保护研究;2016年02期
10 罗丽;刘佳欣;;浅议博物馆文创产品开发现状及对策[J];中国博物馆文化产业研究;2015年00期
相关硕士学位论文 前3条
1 王梓桥;博物馆艺术衍生品的商业化发展趋势探究[D];沈阳师范大学;2015年
2 马琳;博物馆艺术衍生品开发研究[D];南京艺术学院;2013年
3 白晶;博物馆衍生商品的开发与营销模式研究[D];南京艺术学院;2013年
，本文编号：2289589
本文链接：https://www.wllwen.com/guanlilunwen/gongchengguanli/2289589.html
