南京博物院文化创意产品的设计与研究
发布时间：2018-10-26 17:53
【摘要】：近年来国家大力发展文化创意产业,博物馆作为重要的文化部门,因其定期、不定期推出各种丰富展览活动而成为人们生活的重要组成部分。同时,大众文化消费意识的凸显和消费者多层次的需求,为博物馆文化创意产品开启了新的市场。对于博物馆来说,文化创意产品是实现其教育功能和文化传播功能的重要媒介,更是自身永续经营不可或缺的要素之一。由于国内博物馆文化创意产品设计起步较晚,尚处在学习借鉴时期,产品设计现状与优质丰富的馆藏资源不相匹配,与市场需求之间也存在着严重的不平衡。所以博物馆当下所面临的重要问题是如何就现存的问题制定一系列设计策略,合理有效的开展博物馆文化创意产品的设计开发,具有一定研究意义与价值。论文根据博物馆学、文化创意产业等相关理论重新定义博物馆文化创意产品,通过分析南京博物院文化创意产品的设计现状和南京博物院文化创意产品消费者市场调查结果,提出南京博物院文化创意产品创新设计策略,即建立多元的文化体验、开发独创的文创品类、丰富产品的使用功能。最后运用上述设计策略,指导南京博物院文化创意产品的设计实践,旨在以小见大,进一步探讨论文所提观点的可行性和适用性。
[Abstract]:In recent years, the country has vigorously developed the cultural and creative industries. As an important cultural department, museums have become an important part of people's life because of their regular and irregular exhibition activities. At the same time, the awareness of mass culture consumption and the multi-level needs of consumers open a new market for museum cultural creative products. For museums, cultural creative products are an important medium to realize their educational function and cultural communication function, and also one of the indispensable elements of their own sustainable operation. Because the design of cultural and creative products of museums in China started late and is still in the period of study and reference, the present situation of product design does not match with the high quality and abundant collection resources, and there is also a serious imbalance between the product design and the market demand. Therefore, the important problem facing the museum is how to formulate a series of design strategies for the existing problems, and how to carry out the design and development of museum cultural and creative products reasonably and effectively, which has certain research significance and value. According to the theories of museology, cultural and creative industry, this paper redefines the cultural creative products of the museum. By analyzing the present design situation of the cultural and creative products of the Nanjing Museum and the results of the consumer market survey of the cultural and creative products of the Nanjing Museum, The innovative design strategy of cultural and creative products of Nanjing Museum is put forward, that is, to establish multiple cultural experiences, to develop original cultural creation categories, and to enrich the use function of the products. Finally, the design strategy is used to guide the design practice of the cultural and creative products of Nanjing Museum. The purpose of this paper is to find out the whole through a small part, and to further explore the feasibility and applicability of the views put forward in this paper.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TB472
本文编号：2296509
[Abstract]:In recent years, the country has vigorously developed the cultural and creative industries. As an important cultural department, museums have become an important part of people's life because of their regular and irregular exhibition activities. At the same time, the awareness of mass culture consumption and the multi-level needs of consumers open a new market for museum cultural creative products. For museums, cultural creative products are an important medium to realize their educational function and cultural communication function, and also one of the indispensable elements of their own sustainable operation. Because the design of cultural and creative products of museums in China started late and is still in the period of study and reference, the present situation of product design does not match with the high quality and abundant collection resources, and there is also a serious imbalance between the product design and the market demand. Therefore, the important problem facing the museum is how to formulate a series of design strategies for the existing problems, and how to carry out the design and development of museum cultural and creative products reasonably and effectively, which has certain research significance and value. According to the theories of museology, cultural and creative industry, this paper redefines the cultural creative products of the museum. By analyzing the present design situation of the cultural and creative products of the Nanjing Museum and the results of the consumer market survey of the cultural and creative products of the Nanjing Museum, The innovative design strategy of cultural and creative products of Nanjing Museum is put forward, that is, to establish multiple cultural experiences, to develop original cultural creation categories, and to enrich the use function of the products. Finally, the design strategy is used to guide the design practice of the cultural and creative products of Nanjing Museum. The purpose of this paper is to find out the whole through a small part, and to further explore the feasibility and applicability of the views put forward in this paper.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TB472
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