旅游商品包装设计的研究

发布时间：2018-11-03 11:38

【摘要】：在现代生活中,旅游商品已经成为人们旅游活动的必需品。随着旅游商品收入成为旅游产业中最主要的收入来源,旅游商品的包装设计也成为非常重要的研究内容。旅游商品的包装的设计与其内在的商品是紧密相连的,在某种意义上可以说是形式与内容的关系。虽然内容决定形式,但形式反过来也会影响内容,人们对于现代旅游商品包装设计的审美需求也越来越趋向于多样性和艺术性,因此,如何实现旅游商品包装设计的发展成为当下艺术设计中广泛关注的热点话题。旅游商品包装设计是现代设计中的重要组成部分,它所涵盖的范围包括包装结构设计、版式设计、文化内涵以及旅游景点文化内涵等多个方面。旅游商品的包装设计直接影响着游客的认可度和购买欲,但由于目前我国的旅游商品包装设计尚处于初级发展阶段,创新性研究和实践不足,因此旅游商品包装设计的创新性研究已经成为设计领域中的一个非常重要的课题。本文以旅游商品包装设计为研究内容,主要研究旅游商品包装设计在旅游商品服务中所发挥出的整体作用及其本身所呈现的艺术特点和风格。主要从旅游商品如何满足消费者心理需求和满意度的角度出发,从产品包装的文化性和商业性两个层面着手,着重分析包装设计的材料、色彩、造型以及内涵；通过对旅游商品包装设计中的文化性进行论证分析,研究消费者的心理需求以及旅游景点民族文化包装给商品的带来的影响；通过创新设计,努力寻找旅游商品包装设计中的新思路和新方法。通过研究,旨在总结现代旅游商品包装设计的各项主要特点,为现代旅游商品包装设计的进一步创新发展提供更为广泛的理论支撑。
[Abstract]:In modern life, tourist commodities have become a necessity for people's tourism activities. With the income of tourism commodities becoming the most important source of income in the tourism industry, packaging design of tourism commodities has become a very important research content. The packaging design of tourist commodities is closely related to its intrinsic commodities, and in a sense, it is the relationship between form and content. Although the content determines the form, the form in turn will affect the content, people's aesthetic demand for the packaging design of modern tourism commodity is more and more diversified and artistic, therefore, How to realize the development of tourism commodity packaging design has become a hot topic in art design. Packaging design of tourism commodities is an important part of modern design. It covers many aspects, such as packaging structure design, layout design, cultural connotation and cultural connotation of tourist attractions. The packaging design of tourism commodities has a direct impact on tourists' recognition and purchase desire. However, due to the fact that the packaging design of tourism commodities in our country is still in the primary stage of development, the innovative research and practice are insufficient. Therefore, the innovative research of tourism commodity packaging design has become a very important subject in the field of design. In this paper, the tourism commodity packaging design as the research content, mainly study the tourism commodity packaging design in the tourism commodity service play an overall role and its own artistic characteristics and styles. From the point of view of how to satisfy the consumers' psychological needs and satisfaction, this paper focuses on the material, color, modeling and connotation of packaging design from the cultural and commercial aspects of product packaging. Through the demonstration and analysis of the cultural characteristics in the packaging design of tourism commodities, the psychological needs of consumers and the influence of the national cultural packaging of tourist attractions on the commodities are studied. Through innovative design, we try to find new ideas and methods in packaging design of tourist commodities. The purpose of this study is to summarize the main characteristics of modern tourism commodity packaging design and to provide more extensive theoretical support for the further innovation and development of modern tourism commodity packaging design.
【学位授予单位】：齐鲁工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

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