以宋锦为元素的商务礼仪产品设计开发研究

发布时间：2018-11-03 21:52

【摘要】：随着商务礼仪产品市场需求的增多和消费者审美水平的提升，过度包装、设计风格相仿、市场定位不足、文化内涵缺失、忽略消费者的情感体验等问题日益凸显出来，迫切需要以人为本，从物质需求转向精神需求为设计的出发点，坚持设计更加个性化、人性化、情感化和更加富有文化内涵的商务礼仪产品。宋锦艺术不仅反映了苏州当地民众独特的审美意识和艺术思想，同时也反映了其思想道德情感观念、价值观念、民俗民风及文化信仰。深入分析宋锦的价值及宋锦在商务礼仪产品设计开发中的应用可行性，以现代消费需求和审美需求为导向，深入挖掘宋锦文化内涵的同时,借鉴国内优秀文化礼品盒创意产品的成功案例,为宋锦商务礼仪产品在新时代的发展中开辟一条独具特色的道路。以宋锦为元素设计开发出的商务礼仪产品属于文化性的礼仪产品，具有商品和艺术品的双重属性，在赋予商务礼仪产品文化内涵的同时，也体现出宋锦新的应用价值，，以独特的个性展现着苏州传统文化的风貌。
[Abstract]:With the increasing market demand for business etiquette products and the promotion of consumers' aesthetic level, excessive packaging, similar design style, insufficient market positioning, lack of cultural connotation, neglect of consumer emotional experience and other issues have become increasingly prominent. There is an urgent need for people-oriented, from material needs to spiritual needs as the starting point of design, adhere to the design of more personalized, human, emotional and more cultural connotation of business etiquette products. The art of Song brocade not only reflects the unique aesthetic consciousness and artistic thought of the local people in Suzhou, but also reflects its ideological, moral, emotional, folk customs and cultural beliefs. Deeply analyzing the value of Song brocade and the feasibility of its application in the design and development of business etiquette products, taking modern consumption demand and aesthetic demand as the guidance, digging deeply into the connotation of Song brocade culture at the same time, Drawing lessons from the successful cases of domestic excellent cultural gift box and creative products, it opens up a unique road for Song Jin's business etiquette products in the development of the new era. The commercial etiquette product designed with Song Jin as the element belongs to the cultural etiquette product, which has the dual attributes of commodity and art. It also embodies the application value of Song Jinxin while giving the cultural connotation of the business etiquette product. With its unique personality, it shows the style and features of Suzhou's traditional culture.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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