基于白领女性消费心理的香薰炉设计
发布时间：2018-11-15 08:12
【摘要】：进入21世纪以来,高学历高收入的白领人群的不断扩大,尤其是白领职业女性数量飞速增长,这一人群逐渐成为中高端消费的主流人群,这使得许多行业不得不开始关注这一人群的消费需求。她们在选择和购买物品时,会受到许多其它因素的影响,如文化因素、个人因素等。因此,对于设计来说,研究白领女性心理,并以此作为设计的重要指导,就成了一个值得研究的课题。 本论文在查阅相关文献资料及调研的基础上,运用消费心理学理论,以白领女性为调研对象展开的香薰炉设计。分析了香薰炉的功能、结构、常用材料、装饰特点及现有女性香薰炉设计现状,探讨了香薰炉未来发展趋势,研究了白领女性的生活方式、价值观、影响白领女性消费心理相关因素、心理特征及消费心理新趋势,从形态、材质、色彩、装饰性四个方面得出了白领女性的产品设计原则。在女性消费心理研究基础上运用语义区分法,采用自然元素、象形元素、动物元素、心形元素等,做了优雅型、实用型、自然型、小巧型、时尚型等五个系列,每一系列五个方案,共计十套方案设计,验证了前期基于白领女性消费心理为基础而进行的香薰炉设计的合理性、可行性。 通过对白领女性消费心理的香薰炉设计前景的研究,女性以其显然易见的市场潜力,正在逐渐吸引着各行各业的目光。在全社会提倡以人为本的大背景下,如何真正设计出适合女性的产品,在心理和生理的各个方面关心女性的需求,将是产品设计行业继续关注的重点。
[Abstract]:Since the beginning of the 21st century, the number of white-collar workers with high education and high income has been expanding, especially the number of white-collar professional women has increased rapidly, and this group has gradually become the mainstream group of middle-high end consumers. This has forced many industries to focus on the consumer needs of this population. They are influenced by many other factors, such as cultural factors, personal factors and so on. Therefore, for design, the study of female white-collar psychology, and as an important guide of design, has become a subject worth studying. On the basis of consulting relevant literature and investigation, this paper applies the theory of consumer psychology to the design of aromatherapy stove for white-collar women. This paper analyzes the function, structure, common materials, decoration characteristics and present design status of female aromatherapy furnaces, probes into the future development trend of aromatherapy furnaces, and studies the life style and values of white-collar women. The related factors, psychological characteristics and new trends of consumption psychology of white-collar women are affected. The product design principles of white-collar women are obtained from four aspects: form, material, color and decoration. On the basis of the study of female consumer psychology, the paper uses semantic differentiation method, adopts natural elements, pictographic elements, animal elements, heart-shaped elements and so on, and makes five series: elegant, practical, natural, small, fashionable, etc. Each series of five schemes, a total of ten sets of scheme design, verified the rationality and feasibility of the aromatherapy furnace design based on white-collar women's consumption psychology. Through the research on the prospect of aromatherapy furnace design of white-collar women's consumption psychology, women, with their obvious market potential, are gradually attracting the attention of various industries. Under the background of advocating humanism in the whole society, how to truly design products suitable for women and care for the needs of women in all aspects of psychology and physiology will be the focus of the product design industry.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TQ65;TB472
本文编号：2332701
[Abstract]:Since the beginning of the 21st century, the number of white-collar workers with high education and high income has been expanding, especially the number of white-collar professional women has increased rapidly, and this group has gradually become the mainstream group of middle-high end consumers. This has forced many industries to focus on the consumer needs of this population. They are influenced by many other factors, such as cultural factors, personal factors and so on. Therefore, for design, the study of female white-collar psychology, and as an important guide of design, has become a subject worth studying. On the basis of consulting relevant literature and investigation, this paper applies the theory of consumer psychology to the design of aromatherapy stove for white-collar women. This paper analyzes the function, structure, common materials, decoration characteristics and present design status of female aromatherapy furnaces, probes into the future development trend of aromatherapy furnaces, and studies the life style and values of white-collar women. The related factors, psychological characteristics and new trends of consumption psychology of white-collar women are affected. The product design principles of white-collar women are obtained from four aspects: form, material, color and decoration. On the basis of the study of female consumer psychology, the paper uses semantic differentiation method, adopts natural elements, pictographic elements, animal elements, heart-shaped elements and so on, and makes five series: elegant, practical, natural, small, fashionable, etc. Each series of five schemes, a total of ten sets of scheme design, verified the rationality and feasibility of the aromatherapy furnace design based on white-collar women's consumption psychology. Through the research on the prospect of aromatherapy furnace design of white-collar women's consumption psychology, women, with their obvious market potential, are gradually attracting the attention of various industries. Under the background of advocating humanism in the whole society, how to truly design products suitable for women and care for the needs of women in all aspects of psychology and physiology will be the focus of the product design industry.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TQ65;TB472
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