日本禅宗美学给当代包装设计的启示研究

发布时间：2018-11-16 13:17

【摘要】：纵观现代包装设计领域,日本的包装设计以精良的品质和精湛的工艺、素雅简约且具备禅宗意韵的独特美感在全世界受到瞩目,带着传统的东方魅力,营造出日本包装独特的气质,口碑载道。历史上禅宗经由中国传入日本,与本土文化相融合,深入其茶道、花道、建筑、产品设计及各个生活领域,本文中文化研究对象选取极具文化代表性的传统文化进行探究,试图从中发掘禅宗美学理念中真实自在之美,以及它对设计风格、设计手法及设计意义的影响。禅宗美学是一种追求细致精巧、空泛有灵、微妙无穷的精神美学,不立文字、摆脱行迹、明见心性是禅宗文化的精髓,也是这样一种性本清净悟由心生,提倡静悟、参禅的文化引导日本的包装设计一直走在国际设计领域的前沿。本文从禅宗历史的发展过程着眼,研究禅宗是如何结合日本本土民族传统最后达到今天的文化大融合,并提炼其中的美学启发,结合日本当代包装设计的整体面貌进行了具体研究。稳固的文化根基才能承载茂盛的的生命力,传统禅宗美学则正是这庞大的文化根系,二者相互依存彼此促进。禅宗理念倡导的放下表象以追逐本心参悟的理念对日本整体民族审美意识提高起到了巨大推动作用,也使日本包装设计愈发显示出了灵性与民族性,透过包装设计的表象可以看到民族文化内容中更深层面的存在。日本包装设计自身独立的文化个性,表现在其设计手法中运用的“留白”“击空”“无中有万物”的美学理念,极好地诠释了禅宗理念中所要求的透析事物表象,摒弃浮华外在以此求取事物真实,将繁杂琐碎过滤到最简来获得原貌,包装设计手法上则表现为沉淀净化表象层。与此同时,禅宗美学所追求的自然朴素也将环保集约的行为习惯纳入生活,形成日本包装设计重实用,重品质反对铺张包装的无品牌包装设计理念和以朴素内敛的外在表现与内在精神信仰并行的美学追求。日本包装设计的禅宗美学给快节奏下高速运转的人们带来了朴素美感与偷得半日闲精神世界,彰显了日本禅宗美学包装设计的哲学的魅力,带给现代包装设计新的思考。
[Abstract]:Throughout the field of modern packaging design, Japanese packaging design with excellent quality and exquisite workmanship, simple and unique aesthetic sense of Zen rhyme in the world attention, with the traditional oriental charm, Japanese packaging to create a unique temperament, oral stele. In history, Zen Buddhism was introduced into Japan through China, merged with native culture, and went deep into its tea ceremony, flower ceremony, architecture, product design and various fields of life. This paper tries to explore the true beauty of freedom in Zen aesthetics and its influence on design style, design methods and design significance. Zen aesthetics is a kind of spiritual aesthetics which pursues meticulous, exquisite, spiritual, subtle and infinite, does not set up words, gets rid of the track, and is the essence of Zen culture. It is also the essence of Zen culture. Japanese packaging design has always been at the forefront of the international design field under the guidance of Zen culture. From the perspective of the history of Zen Buddhism, this paper studies how Zen Buddhism combined with the Japanese national traditions to achieve the cultural integration of today, and to refine the aesthetic inspiration. Combined with the Japanese contemporary packaging design of the overall face of a specific study. Only a solid cultural foundation can bear the lush vitality, and the traditional Zen aesthetics is the root of this huge culture, and the two are interdependent and mutually promote each other. The idea of putting down the appearance of Zen Buddhism in pursuit of enlightenment has played a great role in promoting the overall national aesthetic consciousness of Japan, and has also made the Japanese packaging design more spiritual and national in nature. Through the appearance of packaging design, we can see the existence of the deeper level in the content of national culture. The independent cultural personality of Japanese packaging design is manifested in the aesthetic concept of "blank", "empty" and "nothing in everything", which is used in its design techniques, which is an excellent explanation of the dialytic representation required in the concept of Zen Buddhism. Renouncing the flashy exterior so as to seek the truth of things, filtering the complicated trivialities to the simplest to obtain the original appearance, the packaging design technique is expressed as precipitation purification of the surface layer. At the same time, the natural simplicity pursued by Zen aesthetics also incorporated the environmental protection and intensive behavior habits into life, forming a Japanese packaging design that emphasized practicality. The concept of unbranded packaging design and aesthetic pursuit with simple and introverted external expression and inner spiritual belief. The Zen aesthetics of Japanese packaging design has brought the simple aesthetic feeling and the spiritual world of stealing half-day leisure to the people who run at a high speed under the fast rhythm. It shows the philosophical charm of the packaging design of Japanese Zen aesthetics and brings new thinking to the modern packaging design.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

【相似文献】