高档瓷质护肤品瓶型及其外包装设计
发布时间：2018-11-23 15:26
【摘要】：随着时代和文明不断发展，越来越多的女性在职场中担任要职，在各行各业中，扮演着举足轻重的角色。她们不仅作风干练，对自己形象的塑造也一丝不苟。因此，越来越多针对女性专用的产品应运而生，本文就这一大背景下女性护肤品的硬质材料及外包装展开新的设计思路。针对护肤品行业中塑料和玻璃材质长期垄断包装材料市场以及 高档护肤品市场长期被国际品牌占据的情况，探索新的材质作为包装的材料应当是一种趋势。此外，参考护肤品硬质包装需易造型、易量产的特性以及国内高档护肤品行业迅速崛起，急需具有中国特色的高档护肤品包装材料和装饰的现状，瓷（china），这样一种能表征中国的材料似乎成了不二之选。随着对瓷质材料认知的不断深入，瓷质材料作为高档护肤品硬质包装材料的实用性和特色逐渐凸显。将中国特色及其内涵应用于其中，使国内护肤品从众多的护肤品市场中脱颖而出，在国际化市场竞争中塑造自身鲜明的民族文化特色，，提高国内护肤品品牌的国际地位。
[Abstract]:With the development of times and civilization, more and more women hold important positions in the workplace and play an important role in various industries. They are not only capable, but also meticulous in shaping their own image. Therefore, more and more women-specific products emerge as the times require. In view of the long-term monopoly of plastic and glass materials in skin care industry and the market of high-end skin care products occupied by international brands for a long time, it is a trend to explore new materials as packaging materials. In addition, referring to the need for easy modeling and easy to mass production of hard packaging of skin care products and the rapid rise of domestic high-end skin care industry, the current situation of packaging materials and decoration of high-grade skin care products with Chinese characteristics is urgently needed. Porcelain (china), Such a material, which can represent China, seems to be the perfect choice. With the deepening of the understanding of porcelain materials, porcelain materials as high-grade skin care products as hard packaging materials, the practicability and characteristics of gradually prominent. The application of Chinese characteristics and its connotation makes domestic skin care products stand out from many skin care products markets, mold their own distinctive national cultural characteristics in the international market competition, and improve the international status of domestic skin care products brands.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TQ658;TB482
本文编号：2351903
[Abstract]:With the development of times and civilization, more and more women hold important positions in the workplace and play an important role in various industries. They are not only capable, but also meticulous in shaping their own image. Therefore, more and more women-specific products emerge as the times require. In view of the long-term monopoly of plastic and glass materials in skin care industry and the market of high-end skin care products occupied by international brands for a long time, it is a trend to explore new materials as packaging materials. In addition, referring to the need for easy modeling and easy to mass production of hard packaging of skin care products and the rapid rise of domestic high-end skin care industry, the current situation of packaging materials and decoration of high-grade skin care products with Chinese characteristics is urgently needed. Porcelain (china), Such a material, which can represent China, seems to be the perfect choice. With the deepening of the understanding of porcelain materials, porcelain materials as high-grade skin care products as hard packaging materials, the practicability and characteristics of gradually prominent. The application of Chinese characteristics and its connotation makes domestic skin care products stand out from many skin care products markets, mold their own distinctive national cultural characteristics in the international market competition, and improve the international status of domestic skin care products brands.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TQ658;TB482
【参考文献】
相关期刊论文 前3条
1 易中华;;民族文化在包装设计中的传承[J];包装工程;2006年04期
2 李一;;民族特色在包装设计中的创新体现[J];包装工程;2008年09期
3 张春丽;;传统图形在包装设计中的流变[J];长春大学学报;2006年07期
本文编号：2351903
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