基于永定客家土楼文化意象的旅游纪念品设计研究

发布时间：2018-12-14 13:33

【摘要】：我国山川秀美、民族众多,深厚的文化内涵和悠久的历史古迹形成了我国丰富的旅游资源。因此,旅游产业作为我国的朝阳产业,具有很大的发展空间和潜力。近年来,国家也加大了对旅游产业的投入,旅游经济快速增长。福建省有着丰富的旅游资源,永定客家土楼就是其中之一。它是世界上独一无二的山区民居建筑,历史悠久、风格独特、规模宏大、结构精巧,具有极高的历史、艺术和科学价值,是中国古建筑中的一朵奇葩,被誉为“东方古城堡”。随着2008年7月,永定客家土楼被列为世界文化遗产,入选《世界遗产名录》,永定客家土楼旅游也蓬勃发展起来。旅游纪念品作为连接旅游者与旅游地之间的纽带,是人们游览活动的延伸和继续。它凝聚着旅游地多彩的文化艺术、精湛的传统工艺以及丰富的旅游资源,是旅游地形象的重要组成部分。重视和发展旅游纪念品对于传播旅游地的民俗文化、加深人们对旅游地的了解、促进当地经济发展有着积极的作用。近年来,永定客家土楼旅游业的发展虽然取得了显著的成效,但旅游纪念品作为旅游经济中高附加值的产业,却未被引起重视。整个旅游纪念品市场整体水平不高,产品缺乏系统的设计和创新,无法形成旅游业的新增长点。本课题是在这样的背景下,首先对国内外旅游纪念品的市场现状和发展情况进行调查。然后从土楼建筑文化、宗教文化、风水文化以及传统民俗文化对土楼文化特色展开系统研究,并对土楼景区的旅游纪念品现状和滞后原因进行分析,提出意象化的土楼旅游纪念品的设计理念和设计方法。归纳出意象化的土楼旅游纪念品可以通过视觉转换、功能转换和意境转化表现,强调了产品的地域性、文化性、创新性、趣味性以及环保性特征。最后从旅游者的需求出发,依据前面所提出的设计方法进行实例设计论证。
[Abstract]:Our country is rich in tourist resources with beautiful mountains and rivers, numerous nationalities, profound cultural connotation and long historical sites. Therefore, tourism industry, as a sunrise industry, has great development space and potential. In recent years, the country has also increased the investment in the tourism industry, the rapid growth of tourism economy. Fujian Province is rich in tourism resources, Yongding Hakka Tulou is one of them. It is a unique residential building in mountainous areas in the world. It has a long history, unique style, large scale, exquisite structure and high historical, artistic and scientific value. It is a wonderful flower in ancient Chinese architecture and is called "the ancient castle of the east". With July 2008, Yongding Hakka Tulou was listed as the world cultural heritage, selected in the World Heritage list, Yongding Hakka Tulou tourism also flourished. As a link between tourists and tourist destinations, tourist souvenirs are the extension and continuation of people's sightseeing activities. It condenses the colorful culture and art, exquisite traditional craft and rich tourism resources, which is an important part of tourist destination image. Attaching importance to and developing tourist souvenirs plays an active role in spreading folk culture, deepening people's understanding of tourist destinations and promoting local economic development. In recent years, although the tourism industry of Yongding Hakka Tulou has achieved remarkable results, tourism souvenirs, as a high value-added industry in the tourism economy, have not been paid attention to. The overall level of the whole tourism souvenir market is not high, and the products lack systematic design and innovation, which can not form a new growth point of tourism. In this background, this paper first investigates the market situation and development of tourist souvenirs at home and abroad. Then from the earthen building culture, religious culture, geomantic culture and traditional folk culture to carry out a systematic study of the characteristics of Tulou culture, and the tourism souvenirs of Tulou Scenic area status quo and reasons behind are analyzed. This paper puts forward the design idea and design method of the picturesque earth building tourist souvenirs. The paper concludes that the image tourism souvenirs of Tulou can be expressed through visual transformation, function transformation and artistic conception transformation, and emphasizes the regional, cultural, innovative, interesting and environmentally friendly features of the products. Finally, from the needs of tourists, according to the above proposed design method for example design demonstration.
【学位授予单位】：福州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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