天津市七里海河蟹包装的设计与开发

发布时间：2018-12-18 17:44

【摘要】：本论文是以天津市宁河县七里海河蟹包装的开发与设计为研究对象。七里海河蟹产于天津市宁河县,其蛋白质含量高,脂肪含量低,早在清朝时就是宫廷贡品。2002年七里海河蟹被评为天津市名牌农产品,2006年12月,获得地理标志产品保护。随着七里海河蟹的品质和产量的不断提高,越来越需要为它打造一个好的品牌形象来扩展销路和增加销量。七里海河蟹包装的开发与设计项目是为了提升和推广天津市七里海河蟹的文化品牌形象和销售量量身打造的。它会在基于天津市宁河县七里海的地域特色的基础上进行设计,并主要以绿色包装为宗旨,把从原料采用、生产加工、到废弃的整个过程环保化,以减轻环境污染,保持生态平衡,于此同时,这个项目也和促进当地农民就业和促进农民增收联系起来,做到绿色包装,绿色项目。我主要负责了产品包装的调研工作,材料选用,包装外型的创意设计,联系生产厂家生产制作以及对农民进行技术培训和教程拍摄。通过对天津市宁河县七里海的地域特色和资源的调研,决定使用当地的两种天然原材料和劳动力来实现包装的生产制作,这样可以体现出宁河县七里海的地域特色,不管是在视觉还是在触觉方面,都可以使消费者感受到当地的文化与风情,更重要的是能够充分利用当地富余的自然资源和劳动力,为促进农民增收做出一份贡献。这组系列包装充分的考虑了当前国内外包装的发展趋势及环境的承载能力,它不仅仅是对包装外形的设计,贯穿其中的是商品包装的绿色效能,也就是在充分体现产品的文化特色、包装产品品质的同时,保证卫生安全效能,节省资源效能、环境保护效能、社会适应效能。
[Abstract]:This paper focuses on the development and design of Qilihai River Crab Packaging in Ninghe County, Tianjin. Qilihai River Crab, which is produced in Ninghe County, Tianjin, has high protein content and low fat content. It was a palace tribute as early as Qing Dynasty. In 2002, Qilihai River Crab was appraised as famous agricultural product in Tianjin. In December 2006, it was protected by geographical indication products. With the increasing quality and production of the seven Caspian crabs, it is increasingly necessary to create a good brand image for it to expand its sales and increase sales. The development and design of QiCasi River Crab Packaging is designed to promote and promote the cultural brand image and sales volume of Qilihai River Crab in Tianjin. It will be designed on the basis of the regional characteristics of the seven Caspian seas in Ninghe County, Tianjin, and will mainly aim at green packaging, turning the whole process from raw materials adoption, production and processing to waste to environmental protection, in order to reduce environmental pollution. While maintaining ecological balance, the project is linked to the promotion of local farmers' employment and income growth, green packaging, green projects. I am mainly responsible for the product packaging research, material selection, packaging appearance creative design, contact manufacturers production and farmers for technical training and tutorials shooting. Through the investigation of the regional characteristics and resources of the seven Caspian Sea in Ninghe County, Tianjin, it is decided to use two kinds of natural raw materials and labor to realize the production and manufacture of packaging, which can reflect the regional characteristics of the seven Caspian Sea in Ninghe County. Whether in visual or tactile aspects, consumers can feel the local culture and customs, more importantly, they can make full use of the local surplus natural resources and labor, and make a contribution to the increase of farmers' income. This series of packaging takes full account of the current domestic and foreign packaging development trends and the carrying capacity of the environment. It is not only the design of the package shape, but also the green efficiency of the commodity packaging. That is to say, while fully embodying the cultural characteristics of the products and the quality of the packaging products, the efficiency of health and safety, the efficiency of saving resources, the efficiency of environmental protection and the effectiveness of social adaptation should be ensured at the same time.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB48

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