浅析济南趵突泉旅游纪念品的特色化设计
发布时间：2019-01-30 13:35
【摘要】：泉，源自山、流入城、聚成河、汇入湖。 泉，是济南的生命与灵魂，济南人世代临泉而居，《老残游记》中描写的“家家泉水，户户垂杨”是济南人生活的写照。四大泉群、七十二名泉将这座古老的“济南府”润泽的宛若江南一般，具有一定品牌效应的“泉城”美称饮誉海内外，而趵突泉作为“泉城”旅游的一颗璀璨明珠，它除了拥有大自然赋予的美景之外，更多的魅力则是源于齐鲁大地这片沃土赋予它的历史文化。 本文以“天下第一泉”趵突泉旅游纪念品特色化设计为主题，将泉水旅游资源和纪念品设计紧密联系在一起，形成独特的“趵突泉元素”。笔者从趵突泉的“泉脉”与“文脉”相交融谈起，对趵突泉旅游纪念品相关元素进行了分类梳理。以地域性和文化特色上的分析为主，从开发、设计、生产等方面解决现今趵突泉旅游纪念品特色匮乏、艺术性缺失的问题。在强调趵突泉旅游纪念品特色化的同时，也从游客艺术审美的角度对趵突泉旅游纪念品进行了分析。同时，笔者总结了趵突泉旅游纪念品的设计方法，从多角度分析提取趵突泉符号（图案），从“物”到“形”、从“意”到“义”，在运用点线面等视觉元素突出特色与内涵的同时，提供更多的设计创意。 所以笔者在选题时希望从自己所学专业，，通过对济南趵突泉图形元素进行分析、提取，对其中的艺术创作与设计考量进行实践性的探究，力求在体现趵突泉艺术价值过程中从特色化的角度来满足旅游纪念品作为留念与馈赠的需求。
[Abstract]:Spring, from the mountains, into the city, into a river, into the lake. Spring is the life and soul of Jinan. Jinan people live in the spring for generations. The description of "the spring water of every family" in the Book of Journey of Lao can is the portrayal of the life of Jinan people. Four spring groups, 72 springs will this ancient "Jinan House" moist like Jiangnan general, with a certain brand effect of "Quancheng" drink reputation at home and abroad, and Baotu Spring as a "spring city" tourism a bright pearl, In addition to the beauty endowed by nature, it has more charisma derived from the history and culture of Qilu, a fertile land. In this paper, the special design of Baotu Spring tourist souvenirs is the theme of "the first Spring in the World", which closely links the spring tourism resources with the souvenir design, and forms a unique "Baotu Spring element". The author begins with the blending of "spring pulse" and "cultural context" of Baotu Spring, and classifies the relevant elements of tourist souvenirs in Baotu Spring. Based on the analysis of regional and cultural characteristics, the problems of lacking in characteristics and artistic quality of tourist souvenirs in Baotu Spring are solved from the aspects of development, design and production. At the same time, it also analyzes the tourist souvenirs of Baotu Spring from the point of view of artistic appreciation of tourists. At the same time, the author summarized the design method of the tourist souvenirs of Baotu Spring, analyzed and extracted Baotu Spring symbols (patterns) from various angles, from "things" to "shapes", from "meaning" to "meaning". In the use of visual elements such as points, lines and surfaces to highlight the characteristics and connotations, to provide more creative design. Therefore, the author hopes to analyze and extract the graphic elements of Jinan Baotu Spring from what he has learned, and to explore the artistic creation and design considerations of them in a practical way. In the process of embodying the artistic value of Baotu Spring, the author tries to satisfy the demand of tourist souvenirs as memorials and gifts from the perspective of characteristics.
【学位授予单位】：山东艺术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
本文编号：2418178
[Abstract]:Spring, from the mountains, into the city, into a river, into the lake. Spring is the life and soul of Jinan. Jinan people live in the spring for generations. The description of "the spring water of every family" in the Book of Journey of Lao can is the portrayal of the life of Jinan people. Four spring groups, 72 springs will this ancient "Jinan House" moist like Jiangnan general, with a certain brand effect of "Quancheng" drink reputation at home and abroad, and Baotu Spring as a "spring city" tourism a bright pearl, In addition to the beauty endowed by nature, it has more charisma derived from the history and culture of Qilu, a fertile land. In this paper, the special design of Baotu Spring tourist souvenirs is the theme of "the first Spring in the World", which closely links the spring tourism resources with the souvenir design, and forms a unique "Baotu Spring element". The author begins with the blending of "spring pulse" and "cultural context" of Baotu Spring, and classifies the relevant elements of tourist souvenirs in Baotu Spring. Based on the analysis of regional and cultural characteristics, the problems of lacking in characteristics and artistic quality of tourist souvenirs in Baotu Spring are solved from the aspects of development, design and production. At the same time, it also analyzes the tourist souvenirs of Baotu Spring from the point of view of artistic appreciation of tourists. At the same time, the author summarized the design method of the tourist souvenirs of Baotu Spring, analyzed and extracted Baotu Spring symbols (patterns) from various angles, from "things" to "shapes", from "meaning" to "meaning". In the use of visual elements such as points, lines and surfaces to highlight the characteristics and connotations, to provide more creative design. Therefore, the author hopes to analyze and extract the graphic elements of Jinan Baotu Spring from what he has learned, and to explore the artistic creation and design considerations of them in a practical way. In the process of embodying the artistic value of Baotu Spring, the author tries to satisfy the demand of tourist souvenirs as memorials and gifts from the perspective of characteristics.
【学位授予单位】：山东艺术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
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本文编号：2418178
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