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《BUTTON BOX》互动包装设计体验报告

发布时间:2019-02-23 18:31
【摘要】:互动式设计理论是近年新兴的设计艺术学研究方向之一,其在包装设计领域的拓展和应用现在正处于起步阶段。这一理论把互动式情感体验导入到包装设计领域,寻求行为交互体验和反思层交互体验之间的结合点。传统意义上的包装设计更多的是保护和容纳商品或者说是给商品穿上适合它的“衣服”。在此过程中,包装产品本身基本没有与消费者产生沟通,或者说二者之间的互动程度较低。而互动式包装是在传统包装之基础上进行的更深入的人性化思考,提出了设计中功能性因素和情感性因素之间的相互关联。以目标导向的立场解决包装设计中所存在的问题,尊重和满足用户情感需求,体现出以人为本的基本设计理念。借助于诸如包装设计中的互动性含义与目的、互动式包装的概念及设计原则、互动式包装的应用现状等课题的调查与研究,能够大致勾勒出互动式包装设计在当前社会经济条件下的生存状态以及未来的发展前景。另外,通过对《BUTTON BOX》这一互动式包装品牌设计案例的剖析,可以将包装产品的参与性互动体验归纳为生活性、公共性、交流性等三个方面,并从本能、行为、反思等三个层次对消费者的心理进行讨论。最后,总结出互动式包装设计的创新意义在于:一、大胆突破传统包装的固有形式,将交互式设计理念与现代包装设计进行有机结合,充分考虑到交互性、情感性、体验性等因素;二、应用国内外包装设计前沿理论和最新科技成果,体现时代性和前瞻性;三、融合相关兄弟学科知识,进行多学科交叉式的设计创作;四、顺应当今设计领域的大趋势,在保证包装功能性的基础上,,注重审美性因素,使设计作品富有人文精神。
[Abstract]:Interactive design theory is one of the new research directions of design art in recent years. Its development and application in the field of packaging design is now in its infancy. This theory introduces interactive emotional experience into the field of packaging design, and seeks the joint point between behavioral interactive experience and reflective interactive experience. Traditional packaging design is more to protect and accommodate the goods or to put on the goods suitable for its "clothes." In this process, the packaging product itself has no communication with consumers, or the degree of interaction between the two is low. The interactive packaging is based on the traditional packaging of a more in-depth humanistic thinking, proposed in the design of the functional factors and affective factors related to each other. In order to solve the problems existing in packaging design, to respect and satisfy the emotional needs of users, and to embody the basic design concept of people-oriented, we can solve the problems in packaging design from a goal-oriented standpoint. With the help of such topics as the interactive meaning and purpose of packaging design, the concept and design principles of interactive packaging, the current situation of application of interactive packaging, and so on, It can outline the living state of interactive packaging design under the current social and economic conditions and the prospect of its development in the future. In addition, through the analysis of the interactive packaging brand design case < BUTTON BOX >, the participatory interactive experience of packaging products can be summarized into three aspects: life, publicity, communication, and instinct and behavior. Reflection and other three levels of consumer psychology are discussed. Finally, the innovative significance of interactive packaging design is summarized as follows: first, break through the inherent form of traditional packaging, combine the concept of interactive design with modern packaging design organically, fully consider the interaction and emotion, Experience and other factors; Second, apply the advanced theory of packaging design at home and abroad and the latest scientific and technological achievements to reflect the epoch and foresight; third, integrate the knowledge of related brother disciplines to create a multi-disciplinary intersecting design; Fourth, conform to the general trend in the field of design today, on the basis of ensuring packaging function, pay attention to aesthetic factors, make the design works full of humanistic spirit.
【学位授予单位】:山东工艺美术学院
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:TB482

【参考文献】

相关期刊论文 前4条

1 覃京燕;陶晋;房巍;;体验经济下的交互式体验设计[J];包装工程;2007年10期

2 王一博;邱小松;;以体验为导向的交互式包装设计[J];包装世界;2010年04期

3 姚旭;付

本文编号:2429090


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