“包裹文化”在我国礼品包装中的应用研究
发布时间：2019-03-11 19:23
【摘要】：近几年,包装的品种日益丰富,目前市面上的包装多是以繁复的纸质结构包装作为包装的基础,这些包装设计在包装初次使用过后很难得到再次利用。环保性包装的布材料在中国更有其悠久历史,用途也极其广泛,但是其研究成果和目前的应用情况却与纸质结构包装相差甚远,本次设计就着重介绍不被重视的布材料与现代包装的结合,本次设计的最大优势在于将布材料的绿色环保、再次利用等功能的最大化。 礼品包装不同于一般的包装设计,礼品是生活中人与人之间联系情感的重要媒介,是人们的情感表达的重要形式,因此礼品包装中的“礼”、“情”、“意”就显得尤为重要,本文就以包裹文化与礼品包装相结合,通过包裹文化中的“情”、“意”来传达礼品包装的“礼”与包装的独特性。 整个毕业设计以包装的包裹形式为本做了以下尝试：一、以藏传佛教礼品包装的整体应用为例做好品牌文化与包裹形式的结合,以莲花子品牌为例重新定义其品牌,从标志到产品包装,品牌形象等多方面的视觉形象并将布文化充分融入品牌核心。二以台湾的远东商场为例,通过对商场的圣诞庆典活动推出的节日特色活动。将打包礼品与包裹包装的结合,体现出包裹包装的独特语言同现代宣传的一致性。 本文从包装设计的基本定义着手,讨论了包裹文化的古代及现代、包裹方式、包装设计与品牌效应之间的关系,归纳出几种功能性和装饰性不同的包装需求所应用的包裹形式；从绿色环保、包装的二次利用以及文化的传承等方面论述,说明包装设计中包装的包裹文化具有重大意义与时代价值；紧接着通过具体案例对包装设计中包裹的表现形式与设计方法进行归纳分类；最后通过这些设计方法,对毕业设计实践进行指导。
[Abstract]:In recent years, the variety of packaging has become more and more abundant. At present, most of the packaging on the market is based on the complicated paper structure packaging. These packaging designs are difficult to be used again after the first use of the package. The cloth materials for environmental protection packaging have a long history and are widely used in China, but their research results and current application are far different from those of paper structural packaging. This design focuses on the integration of cloth materials and modern packaging. The greatest advantage of this design is to maximize the environmental protection, reuse and other functions of cloth materials. Gift packaging is different from the general packaging design. Gift is an important medium for people to connect with each other in life, and it is also an important form of expression of people's emotions. Therefore, the gift packaging is especially important in "courtesy", "affection" and "meaning". This paper combines the package culture with gift packaging, and conveys the gift and the uniqueness of the gift packaging through the "feeling" and "meaning" in the package culture. The whole graduation project takes the package form as the basis for the following attempts: first, take the whole application of Tibetan Buddhist gift packaging as an example to do a good job in the combination of brand culture and package form, take the lotus seed brand as an example to redefine its brand, and take the lotus seed brand as an example to redefine its brand. From logo to product packaging, brand image and other aspects of visual image and cloth culture fully integrated into the brand core. Second, Taiwan's far East Mall as an example, through the shopping mall Christmas celebrations launched the festival features. The combination of package gift and package reflects the consistency between the unique language of package packaging and modern propaganda. Starting with the basic definition of packaging design, this paper discusses the relationship between the ancient and modern packaging culture, the way of packaging, the packaging design and the brand effect, and sums up several kinds of package forms used in different functional and decorative packaging requirements. From the aspects of green environment protection, the secondary use of packaging and the heritage of culture, it is pointed out that the packaging culture in packaging design has great significance and value of the times. Then through the specific cases of packaging design package form and design methods are summarized and classified; finally through these design methods to guide the graduation design practice.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB48
本文编号：2438552
[Abstract]:In recent years, the variety of packaging has become more and more abundant. At present, most of the packaging on the market is based on the complicated paper structure packaging. These packaging designs are difficult to be used again after the first use of the package. The cloth materials for environmental protection packaging have a long history and are widely used in China, but their research results and current application are far different from those of paper structural packaging. This design focuses on the integration of cloth materials and modern packaging. The greatest advantage of this design is to maximize the environmental protection, reuse and other functions of cloth materials. Gift packaging is different from the general packaging design. Gift is an important medium for people to connect with each other in life, and it is also an important form of expression of people's emotions. Therefore, the gift packaging is especially important in "courtesy", "affection" and "meaning". This paper combines the package culture with gift packaging, and conveys the gift and the uniqueness of the gift packaging through the "feeling" and "meaning" in the package culture. The whole graduation project takes the package form as the basis for the following attempts: first, take the whole application of Tibetan Buddhist gift packaging as an example to do a good job in the combination of brand culture and package form, take the lotus seed brand as an example to redefine its brand, and take the lotus seed brand as an example to redefine its brand. From logo to product packaging, brand image and other aspects of visual image and cloth culture fully integrated into the brand core. Second, Taiwan's far East Mall as an example, through the shopping mall Christmas celebrations launched the festival features. The combination of package gift and package reflects the consistency between the unique language of package packaging and modern propaganda. Starting with the basic definition of packaging design, this paper discusses the relationship between the ancient and modern packaging culture, the way of packaging, the packaging design and the brand effect, and sums up several kinds of package forms used in different functional and decorative packaging requirements. From the aspects of green environment protection, the secondary use of packaging and the heritage of culture, it is pointed out that the packaging culture in packaging design has great significance and value of the times. Then through the specific cases of packaging design package form and design methods are summarized and classified; finally through these design methods to guide the graduation design practice.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB48
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