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基于产品属性分析的产品设计策划研究

发布时间:2019-03-19 08:32
【摘要】:在产品设计过程当中,产品设计策划占据了重要的主导地位。随着当今设计水平的快速发展,将优秀的产品设计策划广泛应用于各个领域已逐渐成为设计研究的热点。但因为原有的产品设计策划已经不能满足各产品设计行业高效又规范的设计需求,所以本研究致力于提出一套面向各设计行业的产品设计策划,并建立一个可更新的用户研究方法筛选资料库,用来组成一个产品设计策划系统。 本论文建立了以产品属性分析为基础的产品设计策划系统,从产品属性的角度建立用户研究方法的优先级,又进一步将通过优先级确定的用户研究方法作为产品设计策划的主要内容,从而提高产品设计策划的质量。 本研究的主要内容有两个部分。第一个部分主要是建立合理筛选用户研究方法的产品设计策划系统框架。该部分分析了用户研究与产品设计策划的关系,最终提出将用户研究和产品研究相结合,并分别融入到产品设计策划每一部分的理论。第二个部分主要是建立了用户研究方法的资料库。该部分将研究产品的物理属性、商业属性以及社会属性对用户研究方法的影响,并根据产品属性的不同来确立用户研究方法使用的优先级,最终建立一个不断完善的资料库。 本研究的过程分为四个阶段:产品设计策划系统的建立,产品设计策划系统的应用,产品设计策划系统的完善和产品设计策划系统的验证。 理论层面,国内学术界对产品设计策划的研究主要集中于创立或改进用户研究方法上,而在实际产品开发中,对于用户研究方法的多种组合研究则比较匮乏。本研究将产品属性分析法应用于产品设计策划,并因此建立了一套新的产品设计策划系统,从而极大地丰富相关设计理论。 实际运用层面,将研究方法与产品设计策划更合理、更深入的结合,对不同领域的产品设计策划进行区别分类,使得新设计出的产品更加符合用户审美,满足用户需求,设计理念更加深入人心,从而使产品更好的占有市场。
[Abstract]:In the process of product design, product design planning occupies an important leading position. With the rapid development of design level, it has become a hot spot of design research to apply excellent product design planning to various fields. However, because the original product design planning can not meet the high efficiency and standard design needs of each product design industry, this research is committed to putting forward a set of product design planning for each design industry. An updatable user research method screening database is established to form a product design planning system. In this paper, a product design planning system based on product attribute analysis is established, and the priority of user research method is established from the point of view of product attribute. In order to improve the quality of product design planning, the priority-determined user research method is taken as the main content of product design planning. The main content of this study has two parts. The first part is to establish the system framework of product design and planning, which can select the user research method reasonably. In this part, the relationship between user research and product design planning is analyzed. Finally, the theory of integrating user research and product research into each part of product design planning is put forward. The second part is to establish a database of user research methods. In this part, we will study the effects of the physical attributes, commercial attributes and social attributes of the product on the user research method, and establish the priority of the user research method according to the different product attributes, and finally establish a perfect database. The process of this research is divided into four stages: the establishment of product design planning system, the application of product design planning system, the perfection of product design planning system and the verification of product design planning system. At the theoretical level, the domestic academic research on product design planning mainly focuses on the creation or improvement of user research methods, but in the practical product development, the research on multiple combinations of user research methods is relatively scarce. In this paper, the product attribute analysis method is applied to product design planning, and a new product design planning system is established, which greatly enriches the relevant design theory. At the practical application level, the research method and the product design planning are more reasonable and in-depth combined to distinguish and classify the product design planning in different fields, so that the newly designed products are more in line with the user's aesthetic and meet the user's needs. The design concept is more deeply rooted in the people's hearts, so that the products better occupy the market.
【学位授予单位】:山东大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:TB472

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