论纸包装设计中的应用技术美
发布时间：2019-04-21 21:36
【摘要】：21世纪以后随着社会的进步发展,人们的消费方式极大的丰富起来,消费品就越来越多样化,在市场经济的大潮中,现代包装业迅速发展,包装的应用呈现多元化趋势,包装的目的不仅是保护商品,更是吸引消费者注意力的载体,但在商业化利益的驱使下,商家对产品进行包装时,盲目的追求经济利益,导致过度包装,产生大量废弃物,破坏了自然资源,造成生态环境污染。生态包装设计已成为现代包装业发展的指路针,想要解决这个问题,就要从包装材料的特性着手。纸质材料是作为包装设计中最常使用的材料之一,它无污染,可降解,对实现可持续发展有着重要的意义。在包装设计中对纸材应用不合理,也是会造成严重的环境问题,引发资源危机。在如今包装设计时往往忽略技术与材料的结合,使得设计缺乏创新。因此设计师们,要准确的选用包装材料,从而符合商品的消费需求和市场定位。 基于此本文对纸质包装应用的设计进行详实解析,从概念、结构、材质、技术等构成要素方面,阐述技术与技术美的原则在纸包装设计中的体现。同时汲取前沿设计思潮,挖掘提升材质美与结构美在纸包装的设计中的重要性。本文写作中进一步通过案例阐述如何进行材质及表现形式融合,来提升纸质包装设计的形象整体。
[Abstract]:After the 21st century, with the development of society, people's consumption modes are greatly enriched, and consumer goods are becoming more and more diversified. In the tide of market economy, the modern packaging industry develops rapidly, and the application of packaging presents a diversified trend. The purpose of packaging is not only to protect goods, but also to attract consumers' attention. However, driven by commercial interests, businesses blindly pursue economic interests when packaging products, resulting in excessive packaging, resulting in a large number of waste. It destroys natural resources and pollutes the ecological environment. Ecological packaging design has become a guide to the development of modern packaging industry. In order to solve this problem, it is necessary to start with the characteristics of packaging materials. As one of the most commonly used materials in packaging design, paper materials are pollution-free and biodegradable, which is of great significance for sustainable development. The unreasonable application of paper materials in packaging design will cause serious environmental problems and lead to resource crisis. Nowadays, the combination of technology and materials is often neglected in packaging design, which makes the design lack of innovation. Designers, therefore, to select packaging materials accurately, so as to meet the consumer demand and market positioning of goods. Based on this, the paper makes a detailed analysis of the design of paper packaging application, and expounds the embodiment of the principle of technology and technical beauty in the design of paper packaging from the aspects of concept, structure, material, technology and other constituent elements. At the same time, draw on the trend of thought of cutting-edge design, excavate the importance of material beauty and structure beauty in the design of paper packaging. In order to improve the whole image of paper packaging design, this paper further illustrates how to integrate material and expression form in this paper.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482
本文编号：2462577
[Abstract]:After the 21st century, with the development of society, people's consumption modes are greatly enriched, and consumer goods are becoming more and more diversified. In the tide of market economy, the modern packaging industry develops rapidly, and the application of packaging presents a diversified trend. The purpose of packaging is not only to protect goods, but also to attract consumers' attention. However, driven by commercial interests, businesses blindly pursue economic interests when packaging products, resulting in excessive packaging, resulting in a large number of waste. It destroys natural resources and pollutes the ecological environment. Ecological packaging design has become a guide to the development of modern packaging industry. In order to solve this problem, it is necessary to start with the characteristics of packaging materials. As one of the most commonly used materials in packaging design, paper materials are pollution-free and biodegradable, which is of great significance for sustainable development. The unreasonable application of paper materials in packaging design will cause serious environmental problems and lead to resource crisis. Nowadays, the combination of technology and materials is often neglected in packaging design, which makes the design lack of innovation. Designers, therefore, to select packaging materials accurately, so as to meet the consumer demand and market positioning of goods. Based on this, the paper makes a detailed analysis of the design of paper packaging application, and expounds the embodiment of the principle of technology and technical beauty in the design of paper packaging from the aspects of concept, structure, material, technology and other constituent elements. At the same time, draw on the trend of thought of cutting-edge design, excavate the importance of material beauty and structure beauty in the design of paper packaging. In order to improve the whole image of paper packaging design, this paper further illustrates how to integrate material and expression form in this paper.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482
【参考文献】
相关期刊论文 前1条
1 唐绍伟;;国内产品包装设计发展探析[J];包装工程;2009年11期
，本文编号：2462577
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