自主开发卡通形象SIMON（西萌）及其周边产品品牌包装设计
发布时间：2019-05-09 04:01
【摘要】：“卡通”是个音译词汇，它具有多种含义。它是一种艺术形式，主要指动画和漫画。一般是运用夸张、变形、归纳等的方法创作各种形象。卡通最早起源于欧洲，，18世纪初，卡通业逐渐成型。20世纪上半叶，美国的卡通业的发展呈现出全方位的领先水平。此课题的主要内容为：一是创造出自己独特的卡通形象，二是围绕这个卡通形象进行周边产品的开发及包装设计。首先，将针对市场和受众群体进行调查分析，通过调查分析卡通玩具和受众人群之间的关系，从而进行品牌的市场定位。其次，收集我国特有的文化元素并从中进行设计元素的选择和提炼，运用多种设计方法做不同的设计构思。再次，从多个设计草图中挑选出最具典型性的卡通形象，最后,在原有草图上进行完善设计出一个具有中国文化底蕴的卡通形象来。 卡通形象确定下来之后将开始周边产品的开发，包括卡通公仔、卡通形象在T恤、CD、书签、打火机、手机壳等上的应用。该品牌的档次定位为中高档品牌。产品定位为卡通形象及可开发的周边产品。产品的主要特点是它是一种以西兰化形象为原型的传达情感的符号。销售的对象定位在18-28岁热爱网络、热爱动漫的青年群体，主要的销售方式是以动漫产品专卖店形式为主的销售方式。
[Abstract]:Cartoon is a transliteration word, it has many meanings. It is an artistic form, mainly referring to animation and cartoons. Generally, the use of exaggeration, deformation, induction and other methods to create a variety of images. Cartoons originated in Europe at the beginning of the 18th century, the cartoon industry gradually took shape. In the first half of the 20th century, the development of cartoons industry in the United States showed an all-round leading level. The main contents of this topic are: one is to create their own unique cartoon image, the other is to develop and package the peripheral products around this cartoon image. First of all, the market and audience groups will be investigated and analyzed, through the investigation and analysis of the relationship between cartoon toys and audience groups, so as to carry out the market positioning of the brand. Secondly, the special cultural elements of our country are collected, and the design elements are selected and refined from them, and various design methods are used to make different design ideas. Thirdly, the most typical cartoon characters are selected from many design sketches. Finally, a cartoon image with Chinese culture is designed on the original sketch. After the identification of cartoon characters will begin to develop peripheral products, including cartoon dolls, cartoon characters in T-shirts, CD, bookmarks, lighters, mobile phone shell and other applications. The brand grade positioning for the high-grade brand. The product is positioned as cartoon image and the peripheral products that can be developed. The main feature of the product is that it is a symbol of conveying emotion based on the Xilan image. The target of sales is 18-28-year-old love of network, love animation youth group, the main way of sales is the form of animation products store-based sales.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482;J524.2
本文编号：2472458
[Abstract]:Cartoon is a transliteration word, it has many meanings. It is an artistic form, mainly referring to animation and cartoons. Generally, the use of exaggeration, deformation, induction and other methods to create a variety of images. Cartoons originated in Europe at the beginning of the 18th century, the cartoon industry gradually took shape. In the first half of the 20th century, the development of cartoons industry in the United States showed an all-round leading level. The main contents of this topic are: one is to create their own unique cartoon image, the other is to develop and package the peripheral products around this cartoon image. First of all, the market and audience groups will be investigated and analyzed, through the investigation and analysis of the relationship between cartoon toys and audience groups, so as to carry out the market positioning of the brand. Secondly, the special cultural elements of our country are collected, and the design elements are selected and refined from them, and various design methods are used to make different design ideas. Thirdly, the most typical cartoon characters are selected from many design sketches. Finally, a cartoon image with Chinese culture is designed on the original sketch. After the identification of cartoon characters will begin to develop peripheral products, including cartoon dolls, cartoon characters in T-shirts, CD, bookmarks, lighters, mobile phone shell and other applications. The brand grade positioning for the high-grade brand. The product is positioned as cartoon image and the peripheral products that can be developed. The main feature of the product is that it is a symbol of conveying emotion based on the Xilan image. The target of sales is 18-28-year-old love of network, love animation youth group, the main way of sales is the form of animation products store-based sales.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482;J524.2
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