基于云台山旅游纺织纪念品的设计研究与运营方式研究

发布时间：2019-05-28 05:48

【摘要】：近年来，随着中国在国际社会影响力的提升，国民消费水平显著提高，中国旅游业升温迅速，已成为一个真正的旅游大国，但是目前旅游产业链的结构还不够合理，在旅游产业链中占有重要地位的旅游纪念品的销售额还很低，资料显示仅为5％左右，而发达国家占到了60％以上，在旅游纪念品市场占有重要地位的旅游纺织纪念品在设计开发与运营上更是存在着明显的不足。本论文通过调研了解到，当前旅游景区内的旅游纪念品“同质化”现象严重，缺乏特色，其设计开发能力较低，缺少应有的设计管理过程，以及产品商品化的运营方式。本论文以云台山景区中的旅游纺织纪念品为研究的切入点，通过实地调研和SPASS分析，充分了解云台山景区旅游纺织纪念品的设计应用现状与消费需求，在对云台山旅游纺织纪念品的设计开发中，以突出云台山独具特色的地域性为根本，强调实用功能性、情趣性、时尚性和创新性，且有针对性地提出了云台山旅游纺织纪念品的设计原则与设计要素，并据此设计开发出了一系列独具云台山地域特色的旅游纺织纪念品，，为改善云台山景区现有旅游纺织纪念品的不足，探索了一条可供参考的路径。为保障云台山旅游纺织纪念品开发中的设计能力实施的最大化，本论文对设计管理体系进行了深入研究，构建了该体系中的人员管理、人员配置方式、组织形式以及合理的管理和设计流程。为能够将开发出的云台山旅游纺织纪念品成功推向市场，本论文以旅游纪念袜为例，模拟了其商品化的过程，对其在市场竞争中做出了战略评估（SWTO分析和退出策略），对如何选择最佳的原料供应商与产品加工商进行了探讨，提出了切实可行的市场营销策略，并对财务和风险做出分析和评估。
[Abstract]:In recent years, with the improvement of China's influence in the international community and the significant increase in the level of national consumption, China's tourism industry has become a real tourism country because of its rapid heating up, but the structure of the tourism industry chain is not reasonable enough at present. The sales of tourist souvenirs, which play an important role in the tourism industry chain, are still very low, with data showing that it is only about 5%, while developed countries account for more than 60%. Tourism textile souvenirs, which play an important role in tourist souvenir market, have obvious shortcomings in design, development and operation. Through investigation, this paper finds out that the phenomenon of "homogenization" of tourist souvenirs in scenic spots is serious, lack of characteristics, its design and development ability is low, lack of due design management process, as well as the operation mode of product commercialization. This paper takes the tourism textile souvenirs in Yuntai Mountain Scenic spot as the starting point, through field investigation and SPASS analysis, fully understands the present situation of design and application and consumption demand of tourist textile souvenirs in Yuntai Mountain Scenic spot. In the design and development of tourism textile souvenirs in Yuntai Mountain, it is based on highlighting the unique regional nature of Yuntai Mountain, emphasizing practical functionality, interest, fashion and innovation. The design principles and design elements of Yuntai Mountain tourism textile souvenirs are put forward, and a series of tourism textile souvenirs with unique regional characteristics of Yuntai Mountain are designed and developed. In order to improve the shortcomings of the existing tourist textile souvenirs in Yuntai Mountain Scenic spot, a reference path is explored. In order to ensure the maximization of the design ability in the development of tourism textile souvenirs in Yuntai Mountain, this paper makes a deep study on the design management system, and constructs the personnel management and staffing mode in the system. Organizational form and reasonable management and design process. In order to successfully bring the developed Yuntai Mountain tourist textile souvenirs to the market, this paper takes the tourism commemorative socks as an example, simulates the process of commercialization, and makes a strategic evaluation (SWTO analysis and exit strategy) in the market competition. This paper discusses how to select the best raw material supplier and product processor, puts forward the feasible marketing strategy, and analyzes and evaluates the finance and risk.
【学位授予单位】：中原工学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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