赣台客家民俗旅游产品设计探讨

发布时间：2019-05-30 04:44

【摘要】：目的为促进赣台两地客家民俗旅游产品设计交流,加强赣台两地的经贸往来,拓展民俗旅游市场的发展深度,研究两地的客家民俗旅游产品设计的差异和特点。方法采用比较与案例分析相结合的方法,分析赣台两地客家民俗旅游产品设计的现状、原因及其意义,总结两地产品设计的特点、地域特征以及设计事项等,分析各自的设计表现并提出基本设计思路。结论以赣台两地客家民俗旅游产品设计的现状为出发点,探讨客家民俗设计的产品内涵,提出两地为"同族同根",具有相似的客家文化,在设计文化上既有相同的生态自然观,又有需注重避免的"同质化"设计要求。
[Abstract]:Objective to promote the exchange of Hakka folk tourism product design between Jiangxi and Taiwan, strengthen the economic and trade exchanges between Jiangxi and Taiwan, expand the development depth of folk tourism market, and study the differences and characteristics of Hakka folk tourism product design between the two places. Methods by means of comparison and case analysis, this paper analyzes the present situation, causes and significance of Hakka folk tourism product design in Jiangxi and Taiwan, and summarizes the characteristics, regional characteristics and design items of the product design between the two places. Analyze their respective design performance and put forward the basic design ideas. Conclusion based on the present situation of Hakka folk tourism product design in Jiangxi and Taiwan, this paper probes into the product connotation of Hakka folk custom design, and puts forward that the two places are "the same nationality and the same root" and have similar Hakka culture. In the design culture, there are not only the same ecological view of nature, but also the "homogenization" design requirements that need to be avoided.
【作者单位】：江西理工大学;
【分类号】：TB472

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