基于用户体验的中药小包饮片包装设计

发布时间：2019-07-01 12:46

【摘要】：中药是人类文化的瑰宝,随着中医药科学的发展,中药饮片再次受到国人的关注。中药饮片在使用过程中有许多成功的经验,也存在一些糟糕的消费体验。一是中药饮片的种类和数量繁多,辨识困难,不方便销售;二是煎煮和服用药品的方法不够明确;三是包装普遍较为简陋,不能有效地保护中药饮片。因此,对中药饮片包装进行系统的设计,是满足患者的感官体验、认识体验和情感体验的有效途径。通过查阅文献、用户观察的方式了解患者对中药饮片的行为与心理特征,分析了中药小包饮片包装的设计需求,在汲取国内外成功的药品包装设计经验的基础上,将以下的四个方面对中药小包饮片包装进行设计。首先,运用颜色分类的方法,对不同药性的中药饮片进行分类,提高中药饮片包装的辨识度;其次,运用信息图形化的方法,以完整、明确、简洁的方式,为患者提供煎药方式、药品成分等中药饮片信息;第三,综合运用包装材料,在能够保护药品的基础上,兼顾绿色环保的需求;第四,优化中药饮片在销售与消费的过程,使其更加地方便、快捷。课题研究以用户为中心,旨在改善中药饮片在销售与消费过程中的用户体验。通过合理运用纸、塑料(PE)、马口铁等包装材料,对包装视觉形式、包装结构,进行系统化设计,提高了中药饮片在运输、贮藏、销售、消费以及包装废弃物处理过程中安全性,降低用户在消费中药饮片时的认知负担,提高药剂师分配药物的效率,改善了中药饮片在用户心目中的“不卫生”、“不科学”的形象,有利于弘扬传统医药文化。
[Abstract]:Traditional Chinese medicine is the treasure of human culture. With the development of traditional Chinese medicine science, traditional Chinese medicine slices are once again concerned by the Chinese people. There are many successful experiences in the use of traditional Chinese medicine slices, as well as some bad consumption experiences. First, there are many kinds and quantities of traditional Chinese medicine slices, which are difficult to identify and are not convenient for sale; second, the methods of decoction and taking drugs are not clear enough; third, the packaging is generally simple and can not effectively protect the slices of traditional Chinese medicine. Therefore, the systematic design of the packaging of traditional Chinese medicine is an effective way to meet the sensory experience, cognitive experience and emotional experience of patients. By consulting the literature and observing the behavior and psychological characteristics of patients with traditional Chinese medicine, this paper analyzes the design requirements of small package of traditional Chinese medicine, and on the basis of drawing on the successful experience of drug packaging design at home and abroad, designs the packaging of small package of traditional Chinese medicine in the following four aspects. First of all, using the method of color classification, the traditional Chinese medicine slices with different medicinal properties are classified to improve the identification degree of the packaging of traditional Chinese medicine slices; secondly, the information graphical method is used to provide patients with the information of decoction, drug composition and other traditional Chinese medicine slices in a complete, clear and concise way; third, the comprehensive use of packaging materials, on the basis of the protection of drugs, taking into account the needs of green environmental protection; Fourth, optimize the process of sales and consumption of traditional Chinese medicine slices, so that it is more convenient and fast. The purpose of this study is to improve the user experience of traditional Chinese medicine slices in the process of sales and consumption. Through the rational transportation of paper, plastic (PE), tinplate and other packaging materials, the packaging visual form, packaging structure and systematic design are carried out, which improves the safety of traditional Chinese medicine slices in the process of transportation, storage, sale, consumption and packaging waste disposal, reduces the cognitive burden of users when consuming traditional Chinese medicine slices, improves the efficiency of pharmacists in distributing drugs, and improves the "unhygienic" of traditional Chinese medicine slices in the eyes of users. The image of "unscientific" is conducive to carrying forward the traditional medical culture.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB48

【参考文献】