劝导设计及其在健康行为导向型产品中的应用研究
发布时间：2019-07-03 16:48
【摘要】：以行为为中心的设计，提出了另一种与以用户为中心的设计(UCD)理论不同的思考方向，设计师的工作不仅仅是观察用户的行为，然后用设计去迎合观察结果，在完成支撑用户需求的任务之外，设计师还应该在适当空间和时间节点上，通过设计引导用户的行为，影响活动的方向和结果，进而实现某种设计自身以外的目的。这种设计思维恰恰与劝导理论的基本观点相契合。 劝导设计（PersuasiveDesign）简单来讲，即是带有劝导意图性的设计。交互设计所关注的是当人们处在某种任务中时，如何正确、流畅地完成用户的目标；而劝导设计所重点关注的是影响人们是否去执行一件任务，以及人们对某件事情的态度行为改变，它关注的是行为发生的上下文，，尤其是激发行为所需要的动机、能力和触发因素。 本课题系统地研究阐释了劝导技术的定义、特点，劝导技术的可用领域以及其引入实践领域中所面临的问题。文章还详细阐释了利用劝导设计改变人行为的行为模型和基本原理，在“利用计算机设备改变人的行为和意图”这一劝导理论提出的最原始出发点之上，拓展研究了在非计算机领域基于劝导的观点利用设计来改变人的行为的原理和可能性。本文还归纳总结出了劝导设计构造的若干种模式和注意事项。 更重要的是，本文择取了劝导设计的一个可用领域健康行为的导向，在完整阐述论点的基础之上，基于PSD模型，分析了产品技术背景，尝试构建了基于智能手机的劝导设计系统，并通过对既定人群（IT员工）的观察、访谈、问卷调查，获得了劝导设计的机遇、技术原理，针对性地进行了导向健康行为的轻量化劝导APP设计，系统呈现了劝导设计作为设计方法论在设计实践中进行实际操作的方法和步骤；另外，本文还对劝导设计可能面临的劝导力、可用性、伦理问题的评估作了概括性研究。本文内容可以指导以劝导理论为基础的交互设计、产品设计实践和研究，为创造更有影响力的产品提供有效的设计启示。
[Abstract]:The behavior-centered design puts forward another kind of thinking direction different from the user-centered design (UCD) theory. the designer's work is not only to observe the user's behavior, and then to cater to the observation results with the design. In addition to completing the task of supporting the user's needs, the designer should also guide the user's behavior through design on the appropriate space and time node, and influence the direction and result of the activity. And then achieve a certain purpose other than the design itself. This kind of design thinking coincides with the basic point of view of persuasion theory. Persuasive design (PersuasiveDesign) is simple, that is to say, it is a design with persuasive intention. Interaction design focuses on how to achieve the user's goal correctly and fluently when people are in a certain task, while persuading design focuses on whether people perform a task and the change of people's attitude and behavior towards something. It focuses on the context of behavior, especially the motivation, ability and trigger factors needed to stimulate behavior. This paper systematically studies and explains the definition and characteristics of persuasion technology, the available fields of persuasive technology and the problems it faces in the field of practice. This paper also explains in detail the behavior model and basic principle of using persuasive design to change human behavior. On the basis of the most primitive starting point of persuasive theory of "using computer equipment to change human behavior and intention", this paper extends and studies the principle and possibility of using design to change human behavior from the point of view of persuasion in the non-computer field. This paper also summarizes some modes and matters needing attention in persuading design and construction. More importantly, this paper chooses the guidance of healthy behavior in one of the available areas of persuasion design, on the basis of fully expounding the argument, based on PSD model, analyzes the technical background of the product, tries to construct the persuasive design system based on smartphone, and obtains the opportunity and technical principle of persuasive design through the observation, interview and questionnaire survey of the established population (IT employees). The lightweight persuasion APP design to guide health behavior is carried out, and the methods and steps of persuading design as design methodology to carry out practical operation in design practice are presented systematically. In addition, this paper also makes a general study on the evaluation of persuasion, availability and ethics that persuasion design may face. The content of this paper can guide the interaction design based on persuasion theory, product design practice and research, and provide effective design enlightenment for the creation of more influential products.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
本文编号：2509534
[Abstract]:The behavior-centered design puts forward another kind of thinking direction different from the user-centered design (UCD) theory. the designer's work is not only to observe the user's behavior, and then to cater to the observation results with the design. In addition to completing the task of supporting the user's needs, the designer should also guide the user's behavior through design on the appropriate space and time node, and influence the direction and result of the activity. And then achieve a certain purpose other than the design itself. This kind of design thinking coincides with the basic point of view of persuasion theory. Persuasive design (PersuasiveDesign) is simple, that is to say, it is a design with persuasive intention. Interaction design focuses on how to achieve the user's goal correctly and fluently when people are in a certain task, while persuading design focuses on whether people perform a task and the change of people's attitude and behavior towards something. It focuses on the context of behavior, especially the motivation, ability and trigger factors needed to stimulate behavior. This paper systematically studies and explains the definition and characteristics of persuasion technology, the available fields of persuasive technology and the problems it faces in the field of practice. This paper also explains in detail the behavior model and basic principle of using persuasive design to change human behavior. On the basis of the most primitive starting point of persuasive theory of "using computer equipment to change human behavior and intention", this paper extends and studies the principle and possibility of using design to change human behavior from the point of view of persuasion in the non-computer field. This paper also summarizes some modes and matters needing attention in persuading design and construction. More importantly, this paper chooses the guidance of healthy behavior in one of the available areas of persuasion design, on the basis of fully expounding the argument, based on PSD model, analyzes the technical background of the product, tries to construct the persuasive design system based on smartphone, and obtains the opportunity and technical principle of persuasive design through the observation, interview and questionnaire survey of the established population (IT employees). The lightweight persuasion APP design to guide health behavior is carried out, and the methods and steps of persuading design as design methodology to carry out practical operation in design practice are presented systematically. In addition, this paper also makes a general study on the evaluation of persuasion, availability and ethics that persuasion design may face. The content of this paper can guide the interaction design based on persuasion theory, product design practice and research, and provide effective design enlightenment for the creation of more influential products.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
【参考文献】
相关期刊论文 前2条
1 费钎;李世国;;下意识行为在交互设计中的价值[J];包装工程;2009年02期
2 孙辛欣;李世国;靳文奎;;基于用户无意识行为的交互设计研究[J];包装工程;2011年20期
本文编号：2509534
本文链接：https://www.wllwen.com/guanlilunwen/gongchengguanli/2509534.html
