双渠道供应链库存协调合作策略

发布时间：2018-01-01 07:15

本文关键词：双渠道供应链库存协调合作策略　出处：《系统工程》2015年03期 　论文类型：期刊论文

【摘要】：研究传统零售渠道和网络直销渠道构成的双渠道供应链的库存协调合作策略。当双渠道一方缺货时,另一渠道的多余库存可以通过合作转运协调策略为其补货,从而降低供应链系统库存水平和缺货风险。分析了非合作型双渠道供应链协调问题,建立了合作型双渠道供应链的优化订购量模型,研究了最优转运量,以及转运补偿和季末补货的协调机制,得到了合作型双渠道供应链系统协调的条件。结果表明,当双渠道供应链达到协调时,合作型双渠道供应链利润大于非合作型双渠道供应链利润,缺货率也将下降。因此,实施库存的合作策略能够增强双渠道供应链的供需匹配性,实现共赢。
[Abstract]:This paper studies the inventory coordination and cooperation strategy of dual-channel supply chain composed of traditional retail channel and network direct marketing channel. When one of the two channels is out of stock, the surplus inventory of the other channel can be replenished by cooperative trans-shipment coordination strategy. In order to reduce the inventory level and shortage risk of supply chain system, the coordination problem of non-cooperative double-channel supply chain is analyzed, the optimal order quantity model of cooperative double-channel supply chain is established, and the optimal transshipment quantity is studied. As well as the coordination mechanism of trans-shipment compensation and end-season replenishment, the coordination conditions of cooperative double-channel supply chain system are obtained. The results show that when the double-channel supply chain is coordinated, the coordination of the two-channel supply chain is achieved. The profit of cooperative double-channel supply chain is larger than that of non-cooperative double-channel supply chain, and the shortage rate will also decrease. Therefore, the cooperation strategy of inventory can enhance the supply-demand matching of double-channel supply chain and realize win-win.
【作者单位】：东华大学旭日工商管理学院;
【基金】：国家自然科学基金资助项目(71172174;71202066) 教育部博士点基金资助项目(20110075110003) 上海市教委科研创新项目(12ZS58;12YS125) 科技部科技支撑计划项目(2012BAH19F00) 上海市浦江人才计划项目(12PJC020)
【分类号】：F274;F224
【正文快照】： 1引言随着网络经济和信息技术的迅速发展,基于互联网的网络分销日益受到重视,越来越多的企业采取了传统零售和网络两个渠道并存的销售模式。然而双渠道运作非常复杂,制造商和零售商既有渠道冲突,又有渠道合作与互补,如何协调双渠道供应链冲突,已成为近年来供应链管理领域一个

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