基于服务能力均衡的网购供应链资源整合决策

发布时间：2018-01-05 22:10

本文关键词：基于服务能力均衡的网购供应链资源整合决策　出处：《中国管理科学》2015年10期 　论文类型：期刊论文

【摘要】：为客户提供满意的个性化服务是网购企业提升客户体验价值和竞争力的关键,满意的个性化服务需要对网购企业后台运行的供应链资源进行有效整合。在网购供应链资源整合特征分析基础上,从网购供需服务能力动态协调与均衡的角度出发,基于网购个性化服务模式分析并挖掘出资源整合的主导因素,建立了整合决策的优化数学模型,搭建了改进的蚁群寻优算法来实现整合决策优化的求解。最后通过算例验证了方法的有效性与可行性。
[Abstract]:To provide customers with satisfactory personalized services is the key to enhance the customer experience value and competitiveness of online shopping enterprises. Satisfied personalized service needs to effectively integrate the supply chain resources running in the background of online shopping enterprises, and on the basis of the analysis of the characteristics of supply chain resources integration of online shopping. From the point of view of dynamic coordination and balance of supply and demand service ability of online shopping, the paper analyzes and excavates the dominant factors of resource integration based on the analysis of personalized service mode of online shopping, and establishes the optimal mathematical model of integration decision. An improved ant colony optimization algorithm is built to solve the integrated decision optimization. Finally, the effectiveness and feasibility of the method are verified by an example.
【作者单位】：中国人民大学商学院;
【基金】：国家自然科学基金资助项目(71472183)
【分类号】：F713.36;F274
【正文快照】： ^" 与传统销售业态相比,网购[1_3](Online Shop-ping)的优势在于可通过一体化信息、资金和物流交易平台满足不同客户个性化购物需求[2]。不同客户的个性化服务需求(如支付方式、配送方式、售后服务方式等)需要网购企业提供对应的“个性化服务能力,,来实现,而该能力需要由网购

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