考虑价格和服务竞争的供应链决策与协调模型研究

发布时间：2018-01-12 01:14

本文关键词：考虑价格和服务竞争的供应链决策与协调模型研究　出处：《系统科学学报》2016年03期 　论文类型：期刊论文

【摘要】：针对"产品+服务"式消费理念日益凸显,企业间的竞争也已从单纯的价格竞争扩展到价格和服务质量共同竞争的状态。通过引入价格交叉系数、服务替代系数两个变量,分析了一个两级供应链在集中、分散以及协调决策模型下的博弈均衡,为验证模型的有效性和可行性,通过数值分析,分析了零售商、制造商和供应链整体的各决策变量值的变化状态。研究表明:不同决策下销售价格和服务质量与引入变量有关;经收益共享成本分担契约协调后,零售商是"绝对收益者",收益共享系数和成本承担系数在合理之内,制造商同样收益,但在合理范围之外,零售商必须对制造商支付固定费用进行补偿;协调后供应链整体收益大于分散决策收益。
[Abstract]:In view of the increasingly prominent concept of "product and service" consumption, the competition among enterprises has also expanded from simple price competition to the state of common competition between price and service quality. This paper analyzes the game equilibrium of a two-level supply chain under the centralized, decentralized and coordinated decision-making model. In order to verify the validity and feasibility of the model, the retailer is analyzed by numerical analysis. The research shows that the sales price and service quality under different decisions are related to the introduction of variables; After the coordination of the revenue-sharing cost sharing contract, the retailer is the "absolute gainer". The profit sharing coefficient and the cost bearing coefficient are within the reasonable range, and the manufacturer is the same income, but outside the reasonable range. The retailer must compensate the manufacturer for the payment of a fixed fee; After coordination, the overall profit of supply chain is greater than that of decentralized decision.
【作者单位】：桂林电子科技大学商学院;
【基金】：教育部人文社会科学研究青年基金资助项目(11YJC630290) 广西哲学社会科学研究课题(15BJY016) 广西战略性新兴产业发展研究基地资助
【分类号】：F274
【正文快照】： 1引言随着人们生活质量的提高,消费者不仅追求产品现价比,而且追求优质的服务质量,获得优质服务的消费者给企业带来更多效益。面对顾客个性化需求,企业在销售产品的过程不仅要考虑销售价格,还必须兼顾自身的服务质量。因此企业间同时存在价格和服务质量竞争,如何进行科学决策

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