大规模定制下流通组织的网络化重构

发布时间：2018-01-19 18:44

本文关键词： 网络化重构大规模定制流通组织互联网+　出处：《商业经济与管理》2017年06期 　论文类型：期刊论文

【摘要】：随着互联网时代信息技术的发展,人类社会生产方式加快向大规模定制演化,但流通方式却显落后,流通组织面临"脱媒"冲击。然而,借鉴"DIM"的产业组织范式,流通企业能够通过网络节点控制和网内外竞争,实现内部去等级化和外部非一体化,进而与大规模定制的生产方式无缝契合。基于这种内在的契合机理,文章从供应链逆向整合、流通过程再造和"互联网+"窗口对接三个维度,提出了大规模定制下流通组织进行网络化重构的可行路径。据此,三维度的网络化重构视角为互联网时代的流通组织创新提供了补充意义的理论探索,同时,也有利于流通企业扭转当前在制造商去中间化"脱媒"冲击下的微利窘境。
[Abstract]:With the development of information technology in the Internet era, the mode of production of human society has accelerated to mass customization, but the circulation mode is lagging behind, and the circulation organization is facing the impact of "disintermediation". Drawing on the industrial organization paradigm of "DIM", circulation enterprises can realize internal degrade and external non-integration through network node control and internal and external competition. Based on this inherent fit mechanism, this article from the supply chain reverse integration, circulation process reengineering and "Internet" window docking three dimensions. The feasible way of network reconstruction of circulation organization under mass customization is put forward. Accordingly, the perspective of 3D network reconstruction provides a theoretical exploration of complementary significance for the innovation of circulation organization in the Internet era. Also conducive to circulation enterprises to reverse the current manufacturer in the middle of the "disintermediation" impact of the micro-profit dilemma.
【作者单位】：南京大学商学院;南京财经大学国际经贸学院;
【基金】：国家自然科学基金项目“基于流通创新的贸易增长方式转变研究”(70973049) 江苏省社会科学基金重点项目“江苏创新全球化水平及其影响因素研究”(17WTA001)
【分类号】：F724
【正文快照】： 凌永辉,徐从才,李冠艺.大规模定制下流通组织的网络化重构[J].商业经济与管理,2017(6):5-12.一、引言近几年来,我国传统流通业发展面临的转型升级形势日益严峻[1]。以百货行业为例,2014年大型百货店关店数量达38家,商品销售额为3806.1亿元,同比增长2.7%,仅略高于2012年的历史

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