O2O模式下供应链风险及其对策的研究

发布时间：2018-01-24 07:29

本文关键词： O2O模式供应链风险对策　出处：《苏州大学》2014年硕士论文　论文类型：学位论文

【摘要】：O2O能否成功的关键在于供应链，而为了适应O2O的发展，线上虚拟世界和线下现实世界的融合，必然引起供应链在战略、组织、流程、信息化等诸多方面的变革。从而带来的风险，必须引起供应链风险管理的足够重视。本文运用供应链风险管理从风险识别、风险评估、风险管理和企业连续运作管理的基本流程方法，通过鱼骨图、风险类型维度、FEMA潜在失效模式及分析找出O2O供应链风险的主要原因，然后运用风险矩阵模型进行定量的风险评估，在此基础上进一步分析出现这些风险的原因及其可能造成的负面影响，从而建设性地提出相关的风险管理对策和持续改善的方法。目的是在充分发挥O2O新的商业模式优势同时，防范供应链风险的发生和对风险发生后的应急响应，减少供应链风险的负面影响，通过对供应链风险的控制和管理，，降低企业成本，增加企业利润，促进企业发展。
[Abstract]:The key to the success of O2O lies in the supply chain. In order to adapt to the development of O2O, the integration of online virtual world and offline real world will inevitably lead to supply chain strategy, organization and process. Information technology and other aspects of the changes. Thus the risk, we must pay enough attention to supply chain risk management. This paper uses supply chain risk management from risk identification, risk assessment. The basic process method of risk management and enterprise continuous operation management, through fish bone map, risk type dimension, FEMA potential failure model and analysis to find out the main reasons for the risk of O2O supply chain. Then the risk matrix model is used to carry out quantitative risk assessment, and on this basis, the causes of these risks and their possible negative effects are further analyzed. Therefore, the related risk management countermeasures and the methods of continuous improvement are put forward constructively. The purpose is to give full play to the advantages of the new business model of O2O at the same time. To prevent the occurrence of supply chain risk and the emergency response after the occurrence of risk, reduce the negative impact of supply chain risk, through the control and management of supply chain risk, reduce the cost of the enterprise and increase the profits of the enterprise. Promote the development of enterprises.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F274

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