基于利润协调的有机食品供应链策略研究

发布时间：2018-01-24 19:56

本文关键词： 有机食品演化博弈供应链协调演化稳定策略政府补贴　出处：《上海交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：基于我国有机食品行业发展速度较慢的问题，文章专门研究了制约有机食品供应链发展的行业上下游利润协调问题，构建了包含消费者心态影响因素的生产商和零售商的收益函数模型，，利用演化博弈理论，分析了在不同情况下生产商和零售商各自的策略选择演化路径和演化稳定策略，提出了对于某一地区某一有机食品细分行业而言，博弈双方长期稳定策略的选择取决于当地消费者的价格敏感系数和宣传促销敏感系数。然后通过具体算例分析和敏感度分析对结论进行了进一步证明和现实意义解释。文章研究意义在于帮助有机食品供应链上的企业看清未来演化趋势，及早做出有利于自身利益的决策。在此基础上，文章通过对稳定演化策略的研究找出了供应链自身协调过程中的不足，提出了“谁受损，谁获补贴”的政府补贴机制，并延续前文的算例对该补贴机制给予了现实意义分析，提出政府补贴的意义在于让更多的传统农业生产商和零售商进入有机食品行业，从而通过规模经济和充分竞争将有机食品成本降低下来，让更多的消费者可以消费的起有机食品，从而政府从全局的角度实现了社会效益最大化。
[Abstract]:Based on the slow development of the organic food industry in China, this paper focuses on the upstream and downstream profit coordination which restricts the development of the organic food supply chain. The profit function model of producer and retailer which includes the factors of consumer mentality is constructed, and the evolutionary game theory is used. This paper analyzes the evolutionary path and evolutionary stability strategy of manufacturers and retailers under different circumstances, and puts forward a strategy for an organic food industry in a certain region. The choice of long-term stabilization strategy of both sides depends on the price sensitivity coefficient of local consumers and the sensitivity coefficient of publicity and promotion. Then, the conclusion is further proved and practical significance through concrete example analysis and sensitivity analysis. Explanation. The significance of this paper is to help enterprises in organic food supply chain to see the trend of evolution in the future. Make early decisions in your own interests. On this basis, through the study of the stable evolution strategy, the paper finds out the deficiencies in the coordination process of the supply chain itself, and puts forward the government subsidy mechanism of "who is damaged and who is subsidized". And continue the previous examples of the subsidy mechanism to give practical significance analysis, proposed that the significance of government subsidies is to let more traditional agricultural producers and retailers into the organic food industry. Therefore, the cost of organic food can be reduced through economies of scale and full competition, so that more consumers can consume organic food, thus the government can maximize social benefits from the overall perspective.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F224.32;F274;F275

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