考虑产品绿色度的供应链横向竞合博弈及定价策略

发布时间：2018-01-26 03:54

本文关键词： 产品绿色度横向竞合博弈价格竞争　出处：《工业工程与管理》2017年04期 　论文类型：期刊论文

【摘要】：探讨了双寡头制造商和一个零售商构成的二阶绿色供应链的竞合关系和研发模式选择问题。基于两制造商间的横向竞合关系及是否共同研发,构建了四种博弈模型,给出了各种情景下的均衡绿色度和均衡价格,分析了竞合关系和研发模式对供应链成员绩效和策略选择的影响。数值算例分析表明:合作与共同研发策略可使制造商获得最大收益,却不会使零售商获益最大;共同研发加剧的竞争会使制造商受损,但零售商却可从中受益;竞争程度和绿色度敏感系数会影响制造商和零售商的策略选择。
[Abstract]:This paper discusses the competition relationship and R & D model selection of a second-order green supply chain composed of a duopoly manufacturer and a retailer. Based on the horizontal competition relationship between the two manufacturers and whether to research and develop jointly. Four game models are constructed and the equilibrium green degree and equilibrium price under various scenarios are given. This paper analyzes the influence of competition and cooperation relationship and R & D model on the performance and strategy choice of supply chain members. Numerical examples show that the cooperation and joint R & D strategy can maximize the profit of manufacturers. But it won't benefit retailers the most; Manufacturers can be hurt by increased competition for joint R & D, but retailers can benefit from it; Competition and green sensitivity will affect the choice of strategy for manufacturers and retailers.
【作者单位】：东北大学工商管理学院;沈阳师范大学软件学院;
【基金】：国家自然科学基金资助项目(71572031) 辽宁省哲学社会科学规划基金资助项目(L16AZY032)
【分类号】：F224.32;F274
【正文快照】： 1引言近年来,环境压力促使企业从事绿色产品的研发,企业间的竞争由单一价格竞争向价格-绿色度竞争的方向发展。绿色产品研发需要投入更多成本,促使供应链成员通过合作来应对环境压力,同时链内成员亦会为自身利益最大化采取竞争行为,如丰田汽车与宝马公司既联合研发又在最终产

【相似文献】