基于供应链角度下零售业的现状及机遇

发布时间：2018-01-29 18:16

本文关键词： 供应链零售业机遇分析　出处：《物流技术》2013年17期 　论文类型：期刊论文

【摘要】：从供应链的角度分析了零售业的现状及存在的四大问题,即零消链条的消费不足、零供链条的零供矛盾、零零链条的竞争加剧、零本身链条的成本高企。并分别从零消、零供、零零以及零本身四个方面对零售业发展的机遇提出建议。面对零消问题,提出根据消费者需求商品品类制定基本竞争战略以及根据消费者需求量身定制销售商品的市场渠道的建议;面对零供问题,提出转变经营模式,回归到通过实现经营差价和对消费者提供服务获取利润的模式上来的建议;面对零零问题,提出拓展新的市场以及加强实体店的信誉、服务和购物体验的建议;面对零本身问题,提出通过产业融合以及无店铺销售来降低供应链总成本的建议。
[Abstract]:From the point of view of supply chain, this paper analyzes the present situation and four problems of retail industry, that is, insufficient consumption of zero supply chain, zero supply contradiction of zero supply chain and intensified competition of zero supply chain. Zero itself chain high cost. And from zero elimination, zero supply, zero zero and zero itself four aspects of the development of retail industry opportunities, facing zero elimination problem. The paper puts forward the suggestion of making basic competitive strategy according to consumer demand and customizing the market channel of selling goods according to consumer demand. Facing the problem of zero supply, this paper puts forward the suggestion of changing the business model and returning to the mode of obtaining profit by realizing the difference of operation price and providing services to consumers; In the face of zero or zero problems, suggestions are put forward to expand new markets and strengthen the credibility, service and shopping experience of physical stores; Facing the problem of zero itself, this paper puts forward some suggestions to reduce the total cost of supply chain through industry convergence and non-shop sales.
【作者单位】：首都经济贸易大学密云分校;
【基金】：北京市职业院校财经类专业教师培训基地2013年国内培训计划
【分类号】：F721;F274
【正文快照】： 1供应链视角下的零售业现状及问题1.1我国零售业的发展及分类我国零售业始自1978年开始的流通体制改革,尤其是在1992年允许外资零售企业进入中国零售领域以后,获得巨大的发展。经历百货商场、超级市场(包括购物中心)、连锁商店、网络电子商务等四次重大变革。由单一的百货商

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