美特斯邦威存货管理案例研究

发布时间：2018-01-31 11:41

本文关键词： 美特斯邦威存货管理存货积压　出处：《辽宁大学》2014年硕士论文　论文类型：学位论文

【摘要】：本文采取案例研究的形式，从美特斯邦威2008年上市以来到2012年时发生的一些有关存货管理问题的事件出发，包括公司内部制定不合理的存货增长目标致使存货积压，为消减库存、加速存货周转，美邦一面在直营店大打折扣战，另一方面对加盟商渠道，则不顾加盟商的利益，以强制性的合同条款的规定，转移自身存货压力，一定程度上破坏了存货供应链的协作关系，以存货管理相关理论为依据，由现象揭示美邦的存货管理问题。接下来进行存货管理问题原因分析，本文主要从存货管理模式方面进行阐述，美特斯邦威是我国目前少数尝试实施供应链存货管理思想的服装企业之一，但从现实情况来看，美邦离真正贯彻这种存货管理模式的思想还有很大距离。美邦与国内大多数实施“直营+加盟”复合型销售渠道的服装企业一样，对加盟商采用传统订货会存货管理模式，这是一种近乎没有存货需求预测的存货管理方法，而美邦超过多半的订单来自于供应链下游的加盟商，美邦对加盟商又有订单指标的要求，使得加盟商无法完全按照市场需求下订单，加之加盟商存货需求预测的能力有限，美邦的这一存货管理方法实际上破坏了市场信息自由反馈的流程，美邦不能及时获得有效的市场信息，导致存货需求牛鞭效应的发生，此外，这种存货管理方式也不利于供应链参与方之间协作关系的建设和维护，加盟商的利益遭到忽视。问题原因分析的第二点从存货管理的绩效评价方法入手分析，美邦主要以片面的财务指标为评价方式，难以全面、及时、正确地认识自身存货管理存在的问题，使得该问题日益严重，积累到一定程度后才受到管理者的重视。最后分析存货管理的市场风险因素，这是造成美邦存货管理问题的客观原因。本文最后一部分在考虑美邦的存货管理问题，及问题原因分析的基础上，提出相应改善存货管理的建议，包括改善存货管理模式，主要从供应链存货管理思想出发，深化协同式存货管理理念，结合实际恰当地应用联合库存管理理念；实施多方面存货管理绩效评价方法，财务指标与非财务指标相结合应用，并加强对存货管理供应链整体的评价，以使美邦能及时发现存货管理问题，更好地改善存货管理；加强存货控制，主要从存货成本单价控制和订单控制两方面，通过平衡各种成本，使存货管理产生的总费用减少到最低程度，控制市场风险带来的损失，，进而使企业获得更多利润，实现存货管理的最终目标，与此同时也从侧面起到改善美邦存货管理问题的作用效果。随着科技的进步和经济的发展，进入21世纪以后，服装企业所面临的竞争环境已经发生了重大的变化，对一家需要快速进行市场反应的服装企业来说，拥有一套先进的存货管理理念，包括适应企业发展的存货管理模式，及相应的存货管理评价方法等，是极其必要的。希望通过本案例分析，不仅对美特斯邦威认识和改善自身的存货管理问题有所帮助，也能对国内同样采用复合型销售渠道的同类型服装企业的存货管理问题，提供相关借鉴。
[Abstract]:This paper adopts the form of case study, some relevant problems of the inventory management to 2012 from Metersbonwe since 2008 listed events, including internal set unreasonable inventory growth target in stock, to reduce inventory, accelerate inventory turnover, while stores discount and Smith Barney, on the other hand, the franchisee channels then, regardless of the interests of franchisees, to contract mandatory, transfer their own inventory pressure, to a certain extent undermined the cooperative relationship of supply chain inventory, inventory management theory as the basis, the inventory management problems revealed by the Smith Barney phenomenon. The paper analyses the reasons of inventory management problems, this article mainly elaborates the inventory management mode, Metersbonwe is currently in China a few attempts to implement supply chain inventory management thought clothing enterprises, but from now The real situation, America there is a great distance from the real implementation of the inventory management mode of thought. Smith Barney with most of the domestic implementation of "direct + join compound sales channels of the clothing enterprise, to join the traditional ordering inventory management model, which is a kind of almost no inventory management method of inventory demand forecast. While Barney orders from more than half the supply chain downstream of the franchisee, and orders the requirements of Smith Barney to join, make the franchisee can not be completely in accordance with market demand under the orders, coupled with the ability to join business inventory demand forecasting, the inventory management method in the destruction of the market process of Smith Barney, the freedom of information feedback Smith Barney, can not get timely and effective market information, resulting in inventory demand of the bullwhip effect, in addition, the inventory management mode is not conducive to the participants of the supply chain The construction of cooperation relationship and maintain the interests of franchisees were ignored. The cause of the problem analysis of second points from the performance evaluation methods of inventory management are analyzed, the Smith Barney mainlyfinancial indicators for one-sided evaluation methods, it is difficult to fully and timely, correct understanding of the existence of their own inventory management problems, the increasingly serious problem of accumulation to a certain extent after the managers' attention. The final analysis of the market risk factors of inventory management, this is the objective cause of Smith Barney inventory management problems of the last part of this paper. Considering the inventory management problem of Smith Barney, analyzing the reason of the problem and put forward the corresponding improvement suggestions, including inventory management, inventory management model, mainly from the supply chain inventory management theory, deepen collaborative inventory management concept, combined with the actual joint inventory management application properly; the implementation of multi Face the inventory management performance evaluation method, financial index and non-financial indicators combined with the application, and to strengthen the evaluation of the inventory management of the whole supply chain, so that can find the Smith Barney inventory management, improve inventory management; strengthen inventory control, mainly from the two aspects of inventory cost control and price control orders, by balancing the various cost the total cost of inventory management, reduce the production to the lowest level, control the market risk of losses, thereby enabling enterprises to get more profits, to achieve the ultimate goal of inventory management at the same time, also from the side to improve the effect of Smith Barney stock management problem.
With the development of technology and economy, after entering twenty-first Century, garment enterprises are facing competitive environment has undergone major changes, rapid response of the market to a garment enterprises, has a set of advanced inventory management concept, adapt to the development of enterprises including inventory management, inventory management and the corresponding the evaluation method, is extremely necessary. Hope that through this case analysis, not only help to understand and improve the inventory management problem of Metersbonwe itself, but also for the domestic problems of the inventory management also uses the same type of garment enterprises compound sales channels, to provide relevant reference.

【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.86

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