生鲜农产品供应链流通模式

发布时间：2018-02-09 11:58

本文关键词： 鲜活农产品供应链流通模式农超对接　出处：《中国流通经济》2017年01期 　论文类型：期刊论文

【摘要】：高效的农产品流通是平抑农产品价格、实现供需匹配、促进农户增收的有效途径。当前,我国鲜活农产品流通格局不断演化,传统模式与现代模式不断交互、替代、融合,供应链管理理念与信息技术不断发展,单一流通模式逐步趋于多元化,而市场的地域性使得这一特征更加显著。总结美国、日本、荷兰三个发达国家农产品流通模式特点与成功经验,梳理我国鲜活农产品供应链发展历程,综合比较现有农产品流通模式可以发现,农超对接模式与生产者+零售商+消费者模式最为相近,能够有效集合小规模生产商,快速将农产品流通到消费市场,最适合我国当前经济社会发展趋势。基于本来生活、顺丰优选两个典型案例,对"互联网+"背景下我国鲜活农产品供应链进行考察发现,"互联网+"下的流通模式更接近农超对接模式,最适合我国国情。在诸多流通模式中,农超对接模式发展潜力更大,生命力更强,能够为农产品销售提供良好平台,能够得到商家的大力支持,能够实现生产者与零售型超市的双赢。政府应继续出台相关政策支持和推动农超对接模式发展,以更好地造福广大农户。
[Abstract]:Efficient circulation of agricultural products is an effective way to stabilize the price of agricultural products, achieve the matching between supply and demand, and promote the increase of farmers' income. At present, the pattern of circulation of fresh agricultural products in China is constantly evolving, and the traditional and modern models are constantly interacting, replacing and merging. The concept of supply chain management and information technology continue to develop, the single circulation model is becoming more and more diversified, and the regional nature of the market makes this feature more prominent. The characteristics and successful experience of agricultural product circulation mode in three developed countries of the Netherlands, combing the course of supply chain development of fresh agricultural products in our country, and synthetically comparing the existing agricultural product circulation mode can be found. The model of agricultural super docking is most similar to the mode of producer, retailer and consumer. It can effectively assemble small-scale producers and quickly circulate agricultural products to the consumer market, which is most suitable for the current economic and social development trend of our country. Shunfeng selected two typical cases and investigated the supply chain of fresh agricultural products under the background of "Internet". It was found that the circulation mode under the "Internet" is closer to the mode of agricultural super docking, which is most suitable for the national conditions of our country. Agricultural super docking mode has greater potential and vitality, can provide a good platform for agricultural products sales, and can get strong support from merchants. The government should continue to introduce relevant policies to support and promote the development of agricultural super docking mode in order to better benefit the majority of farmers.
【作者单位】：南京审计大学金融学院;南京工业大学经济与管理学院;
【基金】：国家社会科学基金重大项目“我国食品安全指数和食品安全透明指数研究”(12&ZD204) 国家自然科学基金项目“基于社会偏好的鲜活农产品供应链质量安全激励机制研究”(71301073) 江苏高校优势学科建设工程项目(苏政办发[2014]37号)
【分类号】：F326.6

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