考虑产品替代的供应链定价和环保水平决策

发布时间：2018-02-10 22:25

本文关键词： 产品替代环保水平收益共享 Stackelberg博弈　出处：《工业工程与管理》2015年06期 　论文类型：期刊论文

【摘要】：针对由一个制造商两个零售商构成的供应链,考虑制造商生产两种碳足迹不同的可替代的产品,建立制造商处于领导地位的Stackelberg博弈模型,确定两种产品的最优产品环保水平、批发价格与销售价格,提出供应链系统的协调机制。分析了产品之间的替代程度和产品环保水平对均衡解和各成员利润的影响,并进一步讨论了收益共享契约与成本分担契约对于改进供应链环境绩效的作用。研究表明,产品之间替代程度的增加会使得供应链成员利润减少,两个零售商合作后会使得各自利润增加,但使得制造商利润下降。集中式决策不仅有利于供应链利润的提高,而且有利于供应链环境绩效的改善。
[Abstract]:According to the supply chain composed of one manufacturer and two retailers, considering the manufacturer producing two kinds of alternative products with different carbon footprint, the Stackelberg game model in which the manufacturer is in the leading position is established to determine the optimal environmental protection level of the two products. Wholesale price and sales price, the coordination mechanism of supply chain system is put forward, and the influence of substitution degree between products and environmental protection level of product on equilibrium solution and profit of each member is analyzed. Furthermore, the paper discusses the effect of revenue-sharing contract and cost-sharing contract on improving the environmental performance of supply chain. The research shows that the increase of substitution between products will reduce the profit of supply chain members. The cooperation of two retailers will increase the profit of each retailer, but decrease the profit of the manufacturer. The centralized decision is not only beneficial to the profit of the supply chain, but also to the improvement of the environmental performance of the supply chain.
【作者单位】：上海海事大学经济管理学院;
【基金】：国家自然科学基金资助项目(71373157) 上海海事大学研究生学术新人项目(YXR2014096)
【分类号】：F274

【相似文献】