基于供应链协同的FMCG企业库存管理

发布时间：2018-02-21 00:21

本文关键词： 快速消费品供应链协同订单满足率库存管理　出处：《华东理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：快速消费品(Fast Moving Consumer Goods)行业市场竞争激烈,周转很快,顾客需求多种多样。由于传统供应链管理的局限,企业一方面经常出现销售缺货、订单满足率低的情况；另一方面又要面对高库存、高成本、反应滞后等难题。本文在对供应链协同管理和库存管理等相关理论方法进行综述的基础上,从C公司供应链管理现状入手,分析其与下游客户开展供应链协同项目的实际案例,指出C公司目前所面临的主要问题是订单满足率低和分销渠道高库存。进一步分析了导致以上问题的原因在于内外部信息沟通不畅、缺乏有效的库存控制方法、以及与下游客户缺乏有效协同等三个方面。继而依据供应链协同思想,针对FMCG企业的特点,提出了有针对性的库存管理改善,一是加强信息共享,改善需求计划,建立科学的需求预测模型；二是建立CPFR系统,优化库存管理系统；最后是进一步完善供应链战略方针与实施方法。本文旨在通过理论研究和实例分析,基于供应链协同,为FMCG企业建立合理的供应链库存管理机制,并对实际工作起到指导作用。
[Abstract]:Fast Moving Consumer goods (FMCG) market is fierce in competition, turnover is fast, customer demand is various. Because of the limitation of traditional supply chain management, on one hand, enterprises often appear the situation that sales is out of stock and order satisfaction rate is low; On the other hand, we have to face the problems of high inventory, high cost and lagging reaction. Based on the review of supply chain collaborative management and inventory management, this paper starts with the current situation of supply chain management in C Company. The actual cases of supply chain collaborative projects with downstream customers are analyzed. It is pointed out that the main problems faced by C Company are low order satisfaction rate and high inventory in distribution channel. The causes of these problems are that the internal and external information communication is not smooth and the effective inventory control method is lacking. And the lack of effective coordination with downstream customers. Then, according to the supply chain coordination idea, aiming at the characteristics of FMCG enterprises, the paper puts forward the targeted inventory management improvement, one is to strengthen the information sharing, improve the demand plan, Establish a scientific demand forecasting model; second, establish CPFR system, optimize inventory management system; finally, further improve the supply chain strategic policy and implementation methods. The purpose of this paper through theoretical research and case analysis, based on supply chain collaboration, To establish a reasonable supply chain inventory management mechanism for FMCG enterprises, and to play a guiding role in practical work.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F416.72

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