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物流企业联盟合作伙伴研究

发布时间:2018-02-25 17:25

  本文关键词: 物流企业联盟 合作伙伴 选择模型 出处:《天津工业大学》2017年硕士论文 论文类型:学位论文


【摘要】:在我国,经济改革的步伐正逐渐从快捷有效向沉稳可持续的方向发生转变,物流企业需要重新对消费客户以及物流市场进行深入的剖析,纵观全局,了解物流市场发展的外部环境和新特点,以市场为基础,为企业自身重新制定可持续发展的战略。另外,早期物流市场的暴利促使现代物流市场的参与者数量急剧攀升,市场竞争力骤然加大,为了获得更多的市场份额,一些竞争者甘愿冒着利润率下降的危险,降低竞争价格。可是,经济全球化的宏观不仅仅让国内竞争者数量提升,国外投资者也纷纷进入国内市场,人才竞争、信息竞争、企业竞争愈演愈烈,以上这些现状所带来的负面影响都不得不让物流企业做出新的整合升级。在当前的市场环境内,任何一个物流企业想要一家独大都是不可能的,只有紧靠行业发展步伐,寻找合适、正确的合作伙伴,才能实现优势互补。作为现代企业发展中一项重要的运营活动,合作伙伴的选择正确与否将会直接影响企业自身的发展。综合上述原因,本文以物流企业的联盟合作伙伴选择作为课题展开具体的研究和分析,其目的就是希望通过研究来促进国内相关物流联盟合作伙伴选择的理论体系完善和充实。全文一共分为五个部分展开具体的描述:第一是绪论部分,着重介绍了课题相关的研究背景和理论基础,及研究的主要内容;第二是理论介绍部分,该部分主要是为后文的研究提供相对应的理论指导意见和基础;第三和第四部分着重介绍了基于TOPSIS分析方法而来的物流企业联盟合作伙伴选择指标体系的构建;最后则是针对在联盟组成之后,如何才能又好又快地管理好联盟,进而促进联盟发展的可持续性。
[Abstract]:In China, the pace of economic reform is gradually changing from fast and effective to the direction of stability and sustainability. Logistics enterprises need to re-analyze the consumer customers and the logistics market, and take a broad view of the overall situation. Understand the external environment and new characteristics of the logistics market development, based on the market, reformulate the sustainable development strategy for the enterprise itself. In addition, the sudden profits of the early logistics market make the number of participants in the modern logistics market rise sharply. Market competitiveness has suddenly increased, and in order to gain more market share, some competitors are willing to risk falling profit margins and lower competitive prices. However, the macroscopical nature of economic globalization does not only increase the number of domestic competitors. Foreign investors have also entered the domestic market one after another, with talent competition, information competition, and enterprise competition becoming increasingly fierce. The negative effects brought about by the above situation have to make logistics enterprises make a new integration upgrade. In the current market environment, It is impossible for any logistics enterprise to have a dominant company. Only by keeping to the pace of industry development and finding suitable and correct partners can we realize complementary advantages. As an important operational activity in the development of modern enterprises, The choice of partners will directly affect the development of the enterprise itself. For the above reasons, this paper takes the selection of alliance partners of logistics enterprises as the topic to carry out specific research and analysis. The purpose is to improve and enrich the theoretical system of partner selection of domestic logistics alliance through research. The paper is divided into five parts to develop a specific description: the first part is the introduction. This paper mainly introduces the research background and theoretical basis of the subject, and the main contents of the research. The second part is the theoretical introduction part, which mainly provides the corresponding theoretical guidance and foundation for the later research. The third and 4th parts mainly introduce the construction of partner selection index system of logistics enterprise alliance based on TOPSIS analysis method. Finally, it is aimed at how to manage the alliance well and quickly after the alliance is formed. Thus promoting the sustainability of the development of the alliance.
【学位授予单位】:天津工业大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:F259.23

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