不确定需求下商业信用策略在A物流企业与客户间协调中的应用

发布时间：2018-02-26 23:18

本文关键词： 商业信用物流服务供应链不确定需求收益共享比率　出处：《东华大学》2014年硕士论文　论文类型：学位论文

【摘要】：物流服务供应链作为近几年来物流服务发展的新兴领域,而受到了广泛的关注。由于物流服务的易逝性、不可存储性、无形性等特点,使得物流服务能力的整合、集成,以及物流服务供应链上的各个成员通过商业信用合同实现协作优化,成为了物流服务供应链的关键。对物流服务供应链上的成员之间采用商业信用的问题进行深入探讨,具有了重要的现实意义和理论价值,该探讨分析了物流服务供应链上的成员如何实现合作双赢。本文在现有的研究基础上,对物流服务供应链中应用商业信用合同的优势、障碍,以及进一步的应用商业信用和收益共享组合合同进行协作优化进行了深入的探讨和分析。本文在总结现有文献的基础上,首先分析了作为物流服务供应链上的第三方物流服务的集成商A物流企业与其客户企业之间采用一般物流合同进行商业来往,即客户企业根据自己面临的市场实际需求量的测算,订购A物流企业的中心仓库面积,发现在一般物流合同情形下,A物流企业与其客户企业之间并不能实现较好的协调。进一步地,引入商业信用协调策略作为A物流企业与其客户企业之间的激励机制,分析能给双方带来的不同方面的优势,发现采用商业信用后,无论是分散决策还是集中决策都能较一般物流合同激励客户企业增加租赁面积,实现了商业信用激励客户增加订购量的目的。然而,即便采用商业信用策略后,订购量决策满足系统整体利益的最优的点,仍然与订购量满足客户企业利益最优的点,无法落在利润曲线的同一点上,因此,我们知道,单一的商业信用策略并不能够实现供应链的成员之间的较好的协调。为了解决无法较好的协调的这一问题,进一步地引入了商业信用和收益共享的组合式合同进行量化分析,用收益共享作为调整参数,使得第三方物流服务集成商与其客户企业实现了双赢,也使得系统整体利益和客户企业利益最优的点落在同一个点。至此,商业信用和收益共享组合式合同能够实现A物流企业和客户企业之间的较好的协调。在模型结论基础上,引用了A物流企业根据调研和数据分析所得到的其客户企业所面临的实际物流仓储租赁的需求,并且根据该需求在市场上的随机性和价格敏感性等表现,进行数值分析和结论验证,充分证明了商业信用合同以及商业信用与收益共享组合式合同对于物流服务供应链各个成员间协调合作的优势。
[Abstract]:Logistics service supply chain, as a new field of logistics service development in recent years, has received extensive attention. Due to the perishable, unstorable and invisible characteristics of logistics service, logistics service capability is integrated and integrated. And each member of the logistics service supply chain realizes the cooperation optimization through the commercial credit contract, which becomes the key of the logistics service supply chain. It has important practical significance and theoretical value. This paper discusses and analyzes how the members of the logistics service supply chain can achieve win-win cooperation. Based on the existing research, this paper applies the advantages of commercial credit contract to the logistics service supply chain. Obstacles, as well as the further application of commercial credit and revenue sharing portfolio contracts for collaborative optimization are discussed and analyzed in depth. On the basis of summarizing the existing literature, this paper firstly analyzes the general logistics contract between the integrator A logistics enterprise and its customer enterprise, which is the third party logistics service in the logistics service supply chain. That is, the customer enterprises order the central warehouse area of the A logistics enterprise according to the actual market demand they face. It is found that the coordination between A logistics enterprise and its customers can not be achieved under the general logistics contract situation. Furthermore, the commercial credit coordination strategy is introduced as the incentive mechanism between A logistics enterprise and its customer enterprise. After analyzing the different advantages that can be brought to both sides, it is found that after adopting commercial credit, both decentralized and centralized decisions can stimulate customer enterprises to increase rental area compared with general logistics contracts. However, even if the commercial credit strategy is adopted, the optimal point of the order quantity decision to satisfy the overall interests of the system is still the best point where the order quantity satisfies the interests of the customer and the enterprise. It cannot fall on the same point of the profit curve, so we know that a single business credit strategy can not achieve better coordination among the members of the supply chain. In order to solve this problem which can not be well coordinated, the combined contract of commercial credit and revenue sharing is further introduced for quantitative analysis, and revenue sharing is used as the adjustment parameter. It makes the third party logistics service integrator and its customer enterprise to achieve win-win situation, and also makes the best point of the overall system benefit and the customer enterprise benefit fall at the same point. Commercial credit and revenue-sharing combined contracts can achieve better coordination between A logistics enterprises and customer enterprises. Based on the research and data analysis, A logistics enterprise is cited to obtain the actual demand of logistics storage lease, and according to the randomness and price sensitivity of the demand in the market, Through numerical analysis and conclusion verification, it fully proves the advantages of commercial credit contract and commercial credit and revenue-sharing contract for coordination and cooperation among members of logistics service supply chain.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F274

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