家电制造业企业供应链绩效评价指标体系研究

发布时间：2018-03-01 09:02

本文关键词： 制造业家电企业供应链绩效评价　出处：《宁波大学》2017年硕士论文　论文类型：学位论文

【摘要】：我国的制造业随着改革开放几十年的发展进步日新月异,中国成为众多知名品牌商信赖转移的地方,以家电行业为例,几乎所有知名的家电品牌都有中国生产的产品。但是伴随着全球经济一体化程度的加深,国内市场增长动力不足等问题困扰着我国家电行业正常运行。在原材料成本上涨、能源价格上升、人民币升值等众多不利因素影响下,家电产品成本不断提高,我国家电企业依靠的低制造成本优势开始逐渐变得不明显,企业面对激烈竞争,只有通过不断降低销售价格来占领市场份额,这对我国家电企业的长远发展构成了越来越严重的威胁,所以通过供应链绩效评价模型来解决家电制造业企业发展问题就显得非常重要了。从供应链流程的角度分析了家电企业物流、商业流和资金流之间存在的一系列的问题,然后针对出现的问题对症下药,从而做到保证家电企业供应链高效运行。论文通过查阅国内外关于绩效评价的相关文献,结合已有的供应链绩效评价指标体系以及评价模型,并借助家电行业特点,建立以家电企业为例的供应链绩效评价指标体系。通过理论研究和案例分析相结合的方法探究我国家电企业供应链绩效评价体系状态,将家电制造企业供应链流程进行细化,利用平衡计分卡理论模型和其他供应链绩效评价指标从两个方面对家电制造企业的核心目标和供应链管理需求做出定性和定量衡量,研究提出的供应链评价指标体系总共分为三个层面:家电企业、上游供应商和下游销售商,另外通过更加细化的细分指标来进一步准确地评价家电企业供应链绩效。通过以家电制造业企业的特点为依据,以便于体现供应链绩效评价指标体系对家电企业运行好坏的重要性,本研究选取在家电企业中比较有代表性的企业——格力企业为例,为了对其三个层面详细阐述供应链绩效指标评价,必须先对格力企业的本身经营状况、生产运行以及对供应商和销售商采取的合作策略进行了解之后才能有效实施。能够反映供应链整体状况的指标体系,不是单个节点企业的单一评价,还要兼顾上下游企业的整体考量以及效果,通盘的评价才能更加全面的体现供应链绩效的高低水平以及运行程度。对于之前归纳的各个细化指标在其系统中绩效权重运用层次分析法进行定量,同时将该权重与实际值进行综合计算对比。本研究从财务角度对供应链绩效评价的综合指标进行归纳构建,并进行计算以及分析,之后把结果和实际情况进行比较,最后就出现异常指标的地方进行针对性优化和改进。
[Abstract]:With the rapid development and progress of China's manufacturing industry in the decades of reform and opening up, China has become a place where the trust of many well-known brands has been transferred, taking the household appliance industry as an example. Almost all well-known home appliance brands have products produced in China. However, with the deepening of global economic integration, problems such as insufficient domestic market growth power are puzzling the normal operation of the domestic appliance industry. The raw material costs are rising. Under the influence of many unfavorable factors, such as rising energy price and appreciation of RMB, the cost of household appliances is constantly rising. The advantages of low manufacturing cost that Chinese home appliance enterprises rely on become less obvious gradually, and enterprises are facing fierce competition. Only by continuously reducing the sales price to occupy the market share, this has posed an increasingly serious threat to the long-term development of Chinese household appliance enterprises. Therefore, it is very important to solve the problem of household appliance manufacturing enterprise development through the supply chain performance evaluation model. From the point of view of supply chain flow, this paper analyzes a series of problems between the logistics, commercial flow and capital flow of home appliance enterprises. Then, aiming at the problems, we can ensure the efficient operation of the supply chain of household appliances enterprises. Through consulting the relevant literature on performance evaluation at home and abroad, combined with the existing supply chain performance evaluation index system and evaluation model. With the help of the characteristics of household appliances industry, this paper establishes a supply chain performance evaluation index system taking household appliance enterprises as an example, and probes into the status of supply chain performance evaluation system of domestic appliance enterprises through the method of combining theoretical research and case analysis. The supply chain flow of household appliance manufacturing enterprises is refined, and the core objectives and supply chain management requirements of home appliance manufacturing enterprises are measured qualitatively and quantitatively by using the balanced scorecard theory model and other supply chain performance evaluation indicators. The evaluation index system of supply chain is divided into three levels: appliance enterprises, upstream suppliers and downstream vendors. In addition, through more detailed subdivision indicators to further accurately evaluate the supply chain performance of household appliances enterprises. In order to reflect the importance of the performance evaluation index system of supply chain to the operation of household appliance enterprises, this study chooses Gree enterprise, which is a representative enterprise in the household appliance enterprise, as an example. In order to expound the performance index evaluation of supply chain in detail, we must first analyze the management condition of Gree enterprise. Production operation and cooperation strategies adopted by suppliers and vendors can be implemented effectively. The index system which can reflect the overall situation of supply chain is not a single evaluation of a single node enterprise. We also have to take into account the overall considerations and effects of upstream and downstream enterprises. The overall evaluation can more comprehensively reflect the level of supply chain performance and the degree of operation. At the same time, the weight is compared with the actual value. From the financial point of view, the comprehensive index of supply chain performance evaluation is constructed, calculated and analyzed, and then the results are compared with the actual situation. Finally, the abnormal indicators are optimized and improved.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F426.6

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